Is AI Replacing Google Search? | Marc Andreessen

00:00Is the era of search over? Like what what what future look like one of these changes protect some people saying Google's in trouble from this. Is that true? Yeah, it's a it's a little funny cuz there's there's different layers of it. So so so you know how these AI's are trained like how chat GPT is trained is actually not that dissimilar to how Google's trained in a in the sense of like step one is like who brought all the data. Right? So like basically scrape the internet. There's literally this thing called the common crawl that's basically the the the open source version of the Google index and just basically just like go get all the text on the internet and then train the AI in the same way

00:29that Google would go get all the text on the internet and train the search engine. Um so it's a little a little bit of it's like same data set and then you know one is the chat UI um and then the other is the the 10 blue links UI. You know Google's been pushing for a long time to get away from the 10 blue links anyway, right? So they've been pushing to what they call the one box and so you know more and more if you do Google queries, it will give you the 10 blue links, but before it does that it will either just like answer the question for you or it will give you like some other UI to get to the thing that you want. Right? And then the blue links are pushed further down the page. So they're they're already like I would say

01:03Google's already like halfway there. Um and now of course they're they're starting to thread in full LLM's in the in they have a pilot program now where basically the search engine is starting to give LLM responses to things. So there's probably a lot of shades of gray in here. Um you know look having said that you know does the defining paradigm of the era go from oh here's a bunch of links good luck to here's the answer? Yes on that I think it's it's very very clear that that's what's going to happen. Um and then my little wife's crack at it on this is you know we still you know ride horses. Um you know except we do it as like a hobby. Um you know it's a sort of an exception, right? Um and so one of the things that an LLM can

01:40do for you is give you the 10 blue links. Right? And so it it just may be that these older paradigms just kind of get incorporated into the AI and the AI can also do that for you if you want it, but most people won't. And very interesting. But it's yeah it's been Do you guys think it will Do you think in the next 5 years of less people will search then for things than search away? I think it's just like ask a question also a couple couple things. So one is just like is ask a question get an answer better than try to navigate the internet and search on links to find the answer. Probably yes for most things most people. Look there's another question though which is is is the actual model going to be ask a question

02:11get an answer, right? Is is that the optimal way to actually interact with these things? And like and that's the default way to do it and that's the way people are doing it out of the gate and so maybe that sticks. But but maybe not, right? Because like one of these things one of the things these things can do they're actually really good at asking questions. Right? So so there's this right? So there's this idea of prompt engineering, right? Which is like how to like build out more prompts to prompt an an LLM. And and one of the funny things is actually the LLM's are very good at writing prompts. Um >> [laughter] >> so I'm actually I'm actually very scared I'm going to have an earlink in my head

02:42and it's going to be showing me prompts I may want to ask. Yeah, exactly. Like that's what's going to get to you. Well the big and then you know you probably know this the big the big version of GPT-4 actually does this, right? And not the head not in the head part, but in the on the screen it actually you know suggests prompts for you. Um and so or take it a step further, you know maybe the prompts don't even exist cuz maybe what happens is the AI just knows you so well that it just tells you what you need to know before you even ask. Right? And it basically is just more like oh it's just like your assistant. It's like a it's like an exceptionally well-trained intelligent assistant.