WEBVTT 00:00:00.000 --> 00:00:03.797 Is the era of search over? Like what what what future look like one of these 00:00:03.880 --> 00:00:05.997 changes protect some people saying Google's in trouble from this. Is that 00:00:06.080 --> 00:00:09.957 true? Yeah, it's a it's a little funny cuz there's there's different layers of 00:00:10.040 --> 00:00:14.637 it. So so so you know how these AI's are trained like how chat GPT is trained is 00:00:14.720 --> 00:00:17.397 actually not that dissimilar to how Google's trained in a 00:00:17.480 --> 00:00:19.957 in the sense of like step one is like who brought all the data. 00:00:20.040 --> 00:00:22.157 Right? So like basically scrape the internet. There's literally this thing 00:00:22.240 --> 00:00:25.277 called the common crawl that's basically the the the open source version of the 00:00:25.360 --> 00:00:28.397 Google index and just basically just like go get all the text on the internet 00:00:28.480 --> 00:00:30.997 and then train the AI in the same way that Google would go get all the text on 00:00:31.080 --> 00:00:34.517 the internet and train the search engine. Um so it's a little a little bit 00:00:34.600 --> 00:00:38.597 of it's like same data set and then you know one is the chat UI um and then the 00:00:38.680 --> 00:00:41.517 other is the the 10 blue links UI. 00:00:41.600 --> 00:00:45.077 You know Google's been pushing for a long time to get away from the 10 blue 00:00:45.160 --> 00:00:48.037 links anyway, right? So they've been pushing to what they call the one box 00:00:48.120 --> 00:00:51.197 and so you know more and more if you do Google queries, it will give you the 10 00:00:51.280 --> 00:00:53.837 blue links, but before it does that it will either just like answer the 00:00:53.920 --> 00:00:57.877 question for you or it will give you like some other UI to get to the thing 00:00:57.960 --> 00:01:00.677 that you want. Right? And then the blue links are 00:01:00.760 --> 00:01:03.117 pushed further down the page. So they're they're already like I would say 00:01:03.200 --> 00:01:06.437 Google's already like halfway there. Um and now of course they're they're 00:01:06.520 --> 00:01:10.437 starting to thread in full LLM's in the in they have a pilot program now where 00:01:10.520 --> 00:01:13.757 basically the search engine is starting to give LLM responses to things. So 00:01:13.840 --> 00:01:17.477 there's probably a lot of shades of gray in here. Um you know look having said 00:01:17.560 --> 00:01:21.477 that you know does the defining paradigm of the era go from oh here's a bunch of 00:01:21.560 --> 00:01:23.797 links good luck to here's the answer? 00:01:23.880 --> 00:01:27.277 Yes on that I think it's it's very very clear that that's what's going to 00:01:27.360 --> 00:01:29.517 happen. Um and then my little wife's 00:01:29.600 --> 00:01:34.517 crack at it on this is you know we still you know ride horses. Um you know except 00:01:34.600 --> 00:01:38.437 we do it as like a hobby. Um you know it's a sort of an exception, right? Um 00:01:38.520 --> 00:01:41.877 and so one of the things that an LLM can do for you is give you the 10 blue 00:01:41.960 --> 00:01:45.517 links. Right? And so it it just may be that these older paradigms just kind of 00:01:45.600 --> 00:01:48.437 get incorporated into the AI and the AI can also do that for you if you want it, 00:01:48.520 --> 00:01:52.597 but most people won't. And very interesting. But it's yeah it's 00:01:52.680 --> 00:01:55.517 been Do you guys think it will Do you think in the next 5 years of less people 00:01:55.600 --> 00:01:59.077 will search then for things than search away? I think it's just like ask a 00:01:59.160 --> 00:02:01.917 question also a couple couple things. So one is just like is ask a question get 00:02:02.000 --> 00:02:04.877 an answer better than try to navigate the internet and search on links to find 00:02:04.960 --> 00:02:08.597 the answer. Probably yes for most things most people. Look there's another 00:02:08.680 --> 00:02:11.557 question though which is is is the actual model going to be ask a question 00:02:11.640 --> 00:02:14.597 get an answer, right? Is is that the optimal way to actually interact with 00:02:14.680 --> 00:02:17.717 these things? And like and that's the default way to do it and that's the way 00:02:17.800 --> 00:02:21.237 people are doing it out of the gate and so maybe that sticks. But but maybe not, 00:02:21.320 --> 00:02:24.677 right? Because like one of these things one of the things these things can do 00:02:24.760 --> 00:02:27.277 they're actually really good at asking questions. Right? So so there's this 00:02:27.360 --> 00:02:29.917 right? So there's this idea of prompt engineering, right? Which is like how to 00:02:30.000 --> 00:02:33.357 like build out more prompts to prompt an an LLM. 00:02:33.440 --> 00:02:35.917 And and one of the funny things is actually the LLM's are very good at 00:02:36.000 --> 00:02:40.637 writing prompts. Um >> [laughter] >> so I'm actually I'm actually very scared 00:02:40.720 --> 00:02:43.837 I'm going to have an earlink in my head and it's going to be showing me prompts 00:02:43.920 --> 00:02:47.997 I may want to ask. Yeah, exactly. Like that's what's going to get to you. Well 00:02:48.080 --> 00:02:50.077 the big and then you know you probably know this the big the big version of 00:02:50.160 --> 00:02:53.077 GPT-4 actually does this, right? And not the head not in the head part, but in 00:02:53.160 --> 00:02:57.557 the on the screen it actually you know suggests prompts for you. Um and so or 00:02:57.640 --> 00:03:00.317 take it a step further, you know maybe the prompts don't even exist cuz maybe 00:03:00.400 --> 00:03:02.837 what happens is the AI just knows you so well that it just tells you what you 00:03:02.920 --> 00:03:04.797 need to know before you even ask. Right? 00:03:04.880 --> 00:03:07.277 And it basically is just more like oh it's just like your assistant. It's like 00:03:07.360 --> 00:03:11.960 a it's like an exceptionally well-trained intelligent assistant.