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Is AI Replacing Google Search? | Marc Andreessen

Length
3 min
Language
English
Text from
the video's captions
Transcribed
13 October 2026

Marc Andreessen speaks in this

Notes in English.

Summary

Marc Andreessen discusses whether AI is replacing Google Search, noting that AI models like ChatGPT are trained on similar internet-scraped data to Google's index. He argues Google is already halfway to the new paradigm with its one box and LLM pilot program, and that the future is clearly shifting from lists of links to direct answers. He also speculates that AI may eventually move beyond ask-and-answer to proactively telling you what you need to know before you ask.

Key points

  • Marc Andreessen says AI systems like ChatGPT are trained on data similar to Google's, using things like the common crawl to scrape the internet.
  • Google has already been moving away from the 10 blue links toward the one box, answering questions directly before showing links.
  • Google has a pilot program threading full LLMs into search to give LLM responses.
  • Andreessen believes the defining paradigm will shift from 'here's a bunch of links, good luck' to 'here's the answer'.
  • He compares older paradigms to horseback riding: they may survive as hobbies or exceptions, and an LLM can still give you the 10 blue links if you want.
  • Ask a question, get an answer is probably better than navigating links for most things and most people.
  • LLMs are very good at writing prompts themselves, and GPT-4 already suggests prompts on screen.
  • In the future, the AI may know you so well that it tells you what you need to know before you even ask, like an exceptionally well-trained assistant.

Questions it answers

00:00Is Google in trouble from AI?

Is Google really in trouble from AI?

He says it's a little funny because AI models like ChatGPT are trained on essentially the same data as Google, using the common crawl to scrape the internet, so the underlying dataset is similar.

  • ChatGPT and Google are trained on similar internet-scraped data.
  • The common crawl is the open source version of the Google index.
  • The difference is the chat UI versus the 10 blue links UI.

00:29Google's shift to the one box

How has Google already been changing its search experience?

Google has been pushing away from the 10 blue links toward the one box, answering questions directly and pushing links further down the page, and has a pilot program giving LLM responses in search.

  • Google's one box answers questions before showing blue links.
  • Andreessen says Google is already halfway there.
  • A pilot program threads full LLMs into search results.

01:03From links to answers

Will search shift from links to direct answers?

Yes, he thinks it's very clear the paradigm goes from 'here's a bunch of links, good luck' to 'here's the answer', though older paradigms may survive like horseback riding does today, and an LLM can still give you the 10 blue links if you want.

  • The defining paradigm will be direct answers rather than links.
  • Old paradigms may get incorporated into the AI as exceptions.
  • Most people won't ask an LLM for blue links.

02:00Is ask-and-answer optimal?

Is asking a question the best way to use AI?

He says ask a question, get an answer is probably better than navigating links for most things and most people, but it may not be the optimal way to interact with these systems.

  • Ask-and-answer beats link navigation for most people.
  • It's the default interaction today but may not stick as optimal.
  • LLMs are actually really good at asking questions themselves.

02:35AI that anticipates your needs

What might interaction with AI look like in the future?

LLMs are very good at writing prompts, and GPT-4 already suggests prompts on screen; eventually the AI may know you so well it tells you what you need to know before you even ask, like an exceptionally well-trained assistant.

  • GPT-4 already suggests prompts to users.
  • Andreessen jokes about an earlink showing prompts you may want to ask.
  • The AI could become a well-trained assistant that anticipates your needs.

Notes

Training Data Overlap

  • Andreessen notes AI models like ChatGPT are trained similarly to Google: step one is gathering all the data.
  • The "common crawl" is described as the open source version of the Google index, scraping all the text on the internet.
  • So both systems use essentially the same dataset; the difference is the chat UI versus the 10 blue links UI.

Google's Existing Shift

  • Google has long been pushing away from the 10 blue links toward what they call the "one box".
  • Increasingly, Google answers the question directly or offers another UI before showing blue links, which get pushed further down the page.
  • Andreessen says Google is already "halfway there" and has a pilot program giving full LLM responses in search.

The New Paradigm

  • The defining paradigm of the era shifts from "here's a bunch of links, good luck" to "here's the answer" — Andreessen says this is very clear.
  • His horse analogy: we still ride horses, but as a hobby or exception. Older paradigms may get incorporated into the AI; an LLM can still give you the 10 blue links if you want, but most people won't.

Beyond Asking Questions

  • Ask a question, get an answer is probably better than navigating links for most things and most people.
  • But that may not be the optimal interaction model: LLMs are actually really good at asking questions and writing prompts.
  • The big version of GPT-4 already suggests prompts for you on screen.
  • Andreessen jokes about an earlink showing him prompts he may want to ask.
  • The endpoint may be an AI that knows you so well it tells you what you need to know before you ask — like an exceptionally well-trained intelligent assistant.

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