1 00:00:00,000 --> 00:00:03,797 Is the era of search over? Like what what what future look like one of these 2 00:00:03,880 --> 00:00:05,997 changes protect some people saying Google's in trouble from this. Is that 3 00:00:06,080 --> 00:00:09,957 true? Yeah, it's a it's a little funny cuz there's there's different layers of 4 00:00:10,040 --> 00:00:14,637 it. So so so you know how these AI's are trained like how chat GPT is trained is 5 00:00:14,720 --> 00:00:17,397 actually not that dissimilar to how Google's trained in a 6 00:00:17,480 --> 00:00:19,957 in the sense of like step one is like who brought all the data. 7 00:00:20,040 --> 00:00:22,157 Right? So like basically scrape the internet. There's literally this thing 8 00:00:22,240 --> 00:00:25,277 called the common crawl that's basically the the the open source version of the 9 00:00:25,360 --> 00:00:28,397 Google index and just basically just like go get all the text on the internet 10 00:00:28,480 --> 00:00:30,997 and then train the AI in the same way that Google would go get all the text on 11 00:00:31,080 --> 00:00:34,517 the internet and train the search engine. Um so it's a little a little bit 12 00:00:34,600 --> 00:00:38,597 of it's like same data set and then you know one is the chat UI um and then the 13 00:00:38,680 --> 00:00:41,517 other is the the 10 blue links UI. 14 00:00:41,600 --> 00:00:45,077 You know Google's been pushing for a long time to get away from the 10 blue 15 00:00:45,160 --> 00:00:48,037 links anyway, right? So they've been pushing to what they call the one box 16 00:00:48,120 --> 00:00:51,197 and so you know more and more if you do Google queries, it will give you the 10 17 00:00:51,280 --> 00:00:53,837 blue links, but before it does that it will either just like answer the 18 00:00:53,920 --> 00:00:57,877 question for you or it will give you like some other UI to get to the thing 19 00:00:57,960 --> 00:01:00,677 that you want. Right? And then the blue links are 20 00:01:00,760 --> 00:01:03,117 pushed further down the page. So they're they're already like I would say 21 00:01:03,200 --> 00:01:06,437 Google's already like halfway there. Um and now of course they're they're 22 00:01:06,520 --> 00:01:10,437 starting to thread in full LLM's in the in they have a pilot program now where 23 00:01:10,520 --> 00:01:13,757 basically the search engine is starting to give LLM responses to things. So 24 00:01:13,840 --> 00:01:17,477 there's probably a lot of shades of gray in here. Um you know look having said 25 00:01:17,560 --> 00:01:21,477 that you know does the defining paradigm of the era go from oh here's a bunch of 26 00:01:21,560 --> 00:01:23,797 links good luck to here's the answer? 27 00:01:23,880 --> 00:01:27,277 Yes on that I think it's it's very very clear that that's what's going to 28 00:01:27,360 --> 00:01:29,517 happen. Um and then my little wife's 29 00:01:29,600 --> 00:01:34,517 crack at it on this is you know we still you know ride horses. Um you know except 30 00:01:34,600 --> 00:01:38,437 we do it as like a hobby. Um you know it's a sort of an exception, right? Um 31 00:01:38,520 --> 00:01:41,877 and so one of the things that an LLM can do for you is give you the 10 blue 32 00:01:41,960 --> 00:01:45,517 links. Right? And so it it just may be that these older paradigms just kind of 33 00:01:45,600 --> 00:01:48,437 get incorporated into the AI and the AI can also do that for you if you want it, 34 00:01:48,520 --> 00:01:52,597 but most people won't. And very interesting. But it's yeah it's 35 00:01:52,680 --> 00:01:55,517 been Do you guys think it will Do you think in the next 5 years of less people 36 00:01:55,600 --> 00:01:59,077 will search then for things than search away? I think it's just like ask a 37 00:01:59,160 --> 00:02:01,917 question also a couple couple things. So one is just like is ask a question get 38 00:02:02,000 --> 00:02:04,877 an answer better than try to navigate the internet and search on links to find 39 00:02:04,960 --> 00:02:08,597 the answer. Probably yes for most things most people. Look there's another 40 00:02:08,680 --> 00:02:11,557 question though which is is is the actual model going to be ask a question 41 00:02:11,640 --> 00:02:14,597 get an answer, right? Is is that the optimal way to actually interact with 42 00:02:14,680 --> 00:02:17,717 these things? And like and that's the default way to do it and that's the way 43 00:02:17,800 --> 00:02:21,237 people are doing it out of the gate and so maybe that sticks. But but maybe not, 44 00:02:21,320 --> 00:02:24,677 right? Because like one of these things one of the things these things can do 45 00:02:24,760 --> 00:02:27,277 they're actually really good at asking questions. Right? So so there's this 46 00:02:27,360 --> 00:02:29,917 right? So there's this idea of prompt engineering, right? Which is like how to 47 00:02:30,000 --> 00:02:33,357 like build out more prompts to prompt an an LLM. 48 00:02:33,440 --> 00:02:35,917 And and one of the funny things is actually the LLM's are very good at 49 00:02:36,000 --> 00:02:40,637 writing prompts. Um >> [laughter] >> so I'm actually I'm actually very scared 50 00:02:40,720 --> 00:02:43,837 I'm going to have an earlink in my head and it's going to be showing me prompts 51 00:02:43,920 --> 00:02:47,997 I may want to ask. Yeah, exactly. Like that's what's going to get to you. Well 52 00:02:48,080 --> 00:02:50,077 the big and then you know you probably know this the big the big version of 53 00:02:50,160 --> 00:02:53,077 GPT-4 actually does this, right? And not the head not in the head part, but in 54 00:02:53,160 --> 00:02:57,557 the on the screen it actually you know suggests prompts for you. Um and so or 55 00:02:57,640 --> 00:03:00,317 take it a step further, you know maybe the prompts don't even exist cuz maybe 56 00:03:00,400 --> 00:03:02,837 what happens is the AI just knows you so well that it just tells you what you 57 00:03:02,920 --> 00:03:04,797 need to know before you even ask. Right? 58 00:03:04,880 --> 00:03:07,277 And it basically is just more like oh it's just like your assistant. It's like 59 00:03:07,360 --> 00:03:11,960 a it's like an exceptionally well-trained intelligent assistant.