WEBVTT

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more excited about a dream force in our

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history. This is going to be absolutely

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incredible. You're going to see some

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truly amazing technology. You're going

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to meet some incredible people and we

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hope to open a door for all of you. Now,

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for the last two months, I've been in

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Europe. It's been amazing. I've met
with hundreds of you. You've inspired me.

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You've energized me. You've really shown

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me what the future was. And it's been an

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incredible experience.

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But I'll tell you something amazing that

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occurred to me while I was in Europe. I

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had this awesome meeting with one of our

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top customers in Lison, Switzerland. And
it was like exhaust long meeting. It was

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like three hours.
And we were getting down to the end of

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the meeting and I was like, I really
want to show you what we're going to do

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at Dreamforce. It's going to be amazing.

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And so finally, I had our CEO
of Switzerland with us. He's here today. I

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said, "All right, let's show them this
amazing new technology." And we showed

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them the beginning of something we're

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going to show you today called AI Force.

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And they started using this platform.

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We've been using it to kind of build and

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run our company now for several months.

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It's been transformational for us. In

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this case, we were using the version

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built on claude we call co-work and
and this this cloud force product we're

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going about to show it to you for the

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first time. The customer at the end of

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it said this is really something like I

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see several things. One we had built a

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full new interface across their entire

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enterprise and did a complete AI

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transformation in real time with the

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customer. That was awesome. But number

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two was this. The customer said, "Wow,

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what I see happening right now is that

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you are really unleashing for me trapped

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value in my system that I knew was

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there, locked in the metadata, locked in

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my systems. And for the first time, for

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the first time, for the first time, they

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saw that TR value coming into real value

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for their company. That's when we

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realized we could say, "Hey, AI, meet

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this number one CRM, Salesforce, and

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unlock this trap value from anywhere."

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Now, I want to just tell you, we are

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here to do many things with you. Now,

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one of the things you're going to see
is that when we get into this incredible

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platform for our trailblazers, do we

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have any trailblazers in the audience

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today? Got a couple of them here.

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for our trailblazers. This is the most

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empowering piece of technology we've

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seen. It it really is becomes a partner

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for you. It becomes a partner in helping
you to execute the next generation of

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your enterprise. And these
demonstrations that you're going to see

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are unlike anything we have ever

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demonstrated at Dreamforce before.

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Now, as you know, we are here to excite

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you. We are here to motivate you. We are

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here to inspire you, but mostly we are

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here to do what?

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>> Thank you. Thanks to each and every one

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of you for what you do for us every

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single day. We are so grateful to you

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for what you do for us. We know that you
have a choice in vendors and we know

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that you have a choice in where you
have to put your time and to come here to

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this show and spend time with us,
it's very meaningful to us. So, thanks for

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being a great customer. Thank you
for coming to San Francisco and thank you

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for coming to this incredible
dream force. [applause]

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Now, [cheering] [applause]

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20 years of these trailblazers. It's

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been 20 years of these trailblazers. 23

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million trailblazers

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all over the world. 90 countries, 700

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community groups. I saw Steve Mo got an

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amazing blue blazer. Where are you? Got

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your golden blazer. Stand up, Steve.

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Here's Steve. Great job.

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>> Yeah. [applause] How long
have you been a trailblazer now?

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>> Uh, I celebrated my Salesforce birthday

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the day that my first user ID was

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created uh in August of 2003. >> Steve,
we could not be more proud of you

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and how you have lit up the whole
community and you just guide us

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everywhere all over the world. Thank
you for being such a great partner with

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Salesforce. Great job,
Steve. >> [applause]

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>> incredible.

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And Steve represents each of those 23

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million trailblazers all over the world.

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You know, um it's going to be an amazing
show with all these trailblazers. And as

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I said, I think the technology that
you're going to see is going to really

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take all you guys to another level.
But listen,

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listen, this is the biggest and most

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important Dream Force ever. And we've

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got all the greatest players here. We've

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got all the most incredible people from
all over the world. You know that Daario

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is going to be in the keynote in a little
bit. We've got Jensen is going to

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be here. We've got Sam speaking here

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later. Tony and Robin. We have all of

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our friends here. Isn't it amazing?

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And one more thing, we have 1600

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sessions for you. One really critical

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point about these sessions. We expect

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you to go to each and every one of them.

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We put a lot of work into them. 1,600.

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Let's do that. Okay.
Tomorrow night. How was Gwen Stefani?

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Was that awesome? [cheering]
[applause] Yeah. Well, we also have

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Usher coming as well.
That's going to be awesome. [cheering]

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And here's one more thing. We're going

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to be giving another another uh

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incredible $10 million to the UCSF

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Children's Hospitals tomorrow night.

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You've now raised a total of $130 million

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through that concert every year

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[applause] for this hospital. Amazing

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what you are doing. You already know we

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so strongly believe that business is
the greatest platform for change. You can

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see what we've done. About a billion
dollars of grants since we started the

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company. 11 million hours of

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volunteerism, 65,000 nonprofits and

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NOS's run on our service for free. And

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this is where I get to say this.

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If you are with a nonprofit or NGO and

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you are here at the conference, will you

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stand up and be recognized, please?

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[applause]

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[applause] Amazing.
And this is the opportunity for

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our commercial customers to realize that

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nonprofits and NOS's do not have as many
resources as our commercial customers.

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Please support them and help them. And

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not only are we giving back at this

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scale, but one more thing, we are also

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deeply committed to San Francisco. Now,

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with $156 million given for our public

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schools, $130 million to our hospitals,

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we have done $1.7 million hours of

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volunteerism here in San Francisco and

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Oakland. And we support 4,000 local

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NOS's. We've even given $13 million
to our local police force to keep all of

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you safe. But we believe so strongly

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through this kind of $300 million in

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alltime giving that we have to give back

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to the communities that have given so

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much to us. One more thing, we're also

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deeply committed to America as well. We

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now run 15 of the 15 cabinet agencies.

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50 out of 50 states also now run on

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Salesforce. All built on

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our core values. Our core
values of trust. The trust we

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have with all those trailblazers,
their success is our highest priority.

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The innovation you'll see here at the
show that we've been delivering day in

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and day out for 27 years. The equality

00:11:08.160 --> 00:11:10.237
of every trailblazer. We so strongly

00:11:10.320 --> 00:11:12.477
believe in that. And the sustainability

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of our world, creating a net zero

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company. And that is why we have been

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influenced now as one of the most

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ethical companies in the world by

00:11:23.200 --> 00:11:26.477
ethosphere 17 times. Probably one of the

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most meaningful recognitions that we

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have received. Thank you so much. And it

00:11:31.840 --> 00:11:33.837
has delivered the largest and most

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trusted enterprise software company in

00:11:37.440 --> 00:11:40.077
the world. an incredible slide as we

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slide into these, you know, very high
ranks of these amazing companies. I

00:11:45.680 --> 00:11:49.277
guess you could say some people said,
"Well, is salesforce slowing?" I said,

00:11:49.360 --> 00:11:51.997
"Well, actually,
I don't know if you noticed,

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we spent 30, three years in the 30

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billions in revenue. We spent just two

00:11:57.520 --> 00:12:00.157
years now in the 40 billions in revenue.

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And next year, we're entering into
the 50 billions in revenue." Looks pretty

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good to me, actually. The chart, not

00:12:05.200 --> 00:12:11.040
bad. Not a horrible chart. >> [applause]

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>> Thank you. And 27 years of amazing

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innovation inspired by all of you,

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especially our trailblazers. Incredible

00:12:19.600 --> 00:12:22.637
what you have been doing for us.

00:12:22.720 --> 00:12:27.517
And that in that innovation, it's organic,
it's inorganic. And let me also

00:12:27.600 --> 00:12:31.917
say this, it's also these
incredible companies in

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San Francisco that we've kind of become
part of our Ohana. And we want to

00:12:36.000 --> 00:12:40.877
welcome starting today Finn, now part
of Agent Force, the highest performing

00:12:40.960 --> 00:12:44.877
customer agent in the world. Amazing
company. Anybody here from Finn? Stand

00:12:44.960 --> 00:12:48.557
up. If you were Finn, would you and be
recognized? Oh, we have our Finn team

00:12:48.640 --> 00:12:53.117
right over here. Congratulations and
welcome to Dreamforce. Great to see you,

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Owen. Fantastic.

00:12:55.520 --> 00:12:57.917
Okay, look, it's been 10 years of

00:12:58.000 --> 00:13:01.677
pioneering AI here in the enterprise.

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You have all been going through this

00:13:03.440 --> 00:13:06.077
with us. It's been an amazing journey.

00:13:06.160 --> 00:13:10.477
There's no question about it.
And then we've been hearing all this

00:13:10.560 --> 00:13:14.557
kind of crazy nonsense about the SAS
apocalypse, especially over the last six

00:13:14.640 --> 00:13:19.837
months. Hasn't it been wild? But I think
that we realize that SAS apocalypse, but

00:13:19.920 --> 00:13:23.037
it's not about the end of software, but it
may be about the end of software that

00:13:23.120 --> 00:13:26.557
makes humans do all the work.
And I think you're going to see that

00:13:26.640 --> 00:13:29.357
especially at the show. Yeah. It's been

00:13:29.440 --> 00:13:31.197
incredible to watch the success of

00:13:31.280 --> 00:13:33.997
Salesforce this year, the growth, the

00:13:34.080 --> 00:13:36.397
capability of our customers. In our

00:13:36.480 --> 00:13:41.437
second quarter, we just delivered 46.4
billion in revenue guidance, delivered

00:13:41.520 --> 00:13:43.357
another billion dollars in free cash

00:13:43.440 --> 00:13:47.117
flow, 14% CRPO growth. It was awesome.

00:13:47.200 --> 00:13:49.677
Our lowest customer attrition ever, our

00:13:49.760 --> 00:13:53.037
longest customer contracts ever. And

00:13:53.120 --> 00:13:56.317
it's all driven by the deep commitment

00:13:56.400 --> 00:14:00.317
that we have at Salesforce to do this to

00:14:00.400 --> 00:14:03.437
help you connect with your customers in

00:14:03.520 --> 00:14:07.037
a whole new way. How do we do that? And

00:14:07.120 --> 00:14:09.917
now as you start to begin to see the

00:14:10.000 --> 00:14:12.317
technology that we're about to reveal,

00:14:12.400 --> 00:14:14.877
there's this fundamental question. And

00:14:14.960 --> 00:14:17.597
the question is this. How are we

00:14:17.680 --> 00:14:19.997
unlocking this trap value across every

00:14:20.080 --> 00:14:23.597
single app? Now, at Salesforce, we are

00:14:23.680 --> 00:14:25.997
starting to do this. It's been amazing.

00:14:26.080 --> 00:14:28.317
We already have 7,000 users on

00:14:28.400 --> 00:14:30.637
CloudForce. So, while you're at the

00:14:30.720 --> 00:14:33.357
show, take our Salesforce employees

00:14:33.440 --> 00:14:36.157
aside and say, "Show me how you're

00:14:36.240 --> 00:14:40.637
running Salesforce."
You'll see the the Slack bots that we

00:14:40.720 --> 00:14:43.037
have running and the co-workers that we

00:14:43.120 --> 00:14:44.877
have running in Lightning and that we

00:14:44.960 --> 00:14:48.157
generated $500 million last quarter in

00:14:48.240 --> 00:14:50.957
pipeline. you incredible with our new

00:14:51.040 --> 00:14:54.237
Hunter and Piper agents, but we're we

00:14:54.320 --> 00:14:57.757
resolve 5 million service conversations

00:14:57.840 --> 00:15:01.117
with Casey on help.salesforce.com.

00:15:01.200 --> 00:15:03.197
We're being the change that we want to

00:15:03.280 --> 00:15:05.837
see with you. We believe that every

00:15:05.920 --> 00:15:08.797
company can become an agentic enterprise

00:15:08.880 --> 00:15:10.797
and we're going to show you the best way

00:15:10.880 --> 00:15:13.677
to do it by doing it ourselves. It's

00:15:13.760 --> 00:15:16.317
been awesome for us. And as I've gone

00:15:16.400 --> 00:15:19.437
around the world, I see it in all of

00:15:19.520 --> 00:15:21.997
you. I see it in your eyes, your

00:15:22.080 --> 00:15:25.037
inspirations, your ideas. I see these

00:15:25.120 --> 00:15:27.677
companies changing and transforming in

00:15:27.760 --> 00:15:30.237
ways I could have never imagined.

00:15:30.320 --> 00:15:35.037
No. AI has opened a door that's never
been opened before. How many of you in

00:15:35.120 --> 00:15:36.877
San Francisco while you've been here

00:15:36.960 --> 00:15:39.757
have already jumped into a Whimo?

00:15:39.840 --> 00:15:42.317
Anybody here jump in a Whimo? Not too

00:15:42.400 --> 00:15:45.117
many. Well, you might want to try it.

00:15:45.200 --> 00:15:47.597
It's kind of an amazing experience. It's

00:15:47.680 --> 00:15:51.117
an autonomous vehicle driven by AI.

00:15:51.200 --> 00:15:55.117
And one of the things about it is it's
kind of a metaphor in many ways. I told

00:15:55.200 --> 00:15:57.837
you about my trip to Europe. Well, when

00:15:57.920 --> 00:16:00.717
I was in Europe for two months, I didn't

00:16:00.800 --> 00:16:05.757
see a single autonomous vehicle. That
was kind of a metaphor to me. Well, we

00:16:05.840 --> 00:16:09.917
might be living in it here. Or if you
go to Shanghai, maybe it's AI on steroids

00:16:10.000 --> 00:16:11.437
right now.

00:16:11.520 --> 00:16:14.717
But when I went to Europe, I didn't see

00:16:14.800 --> 00:16:17.277
that same kind of transformation

00:16:17.360 --> 00:16:21.597
that same eye kind of same uh AI global

00:16:21.680 --> 00:16:26.637
you know global I would
say unbalanced capability

00:16:26.720 --> 00:16:31.277
you know where some countries have more
AI than others you know this is a very

00:16:31.360 --> 00:16:32.957
real thing but it's also true in our

00:16:33.040 --> 00:16:35.677
customers too when I go to visit all of

00:16:35.760 --> 00:16:38.717
you and I just spent my time in with

00:16:38.800 --> 00:16:40.957
hundreds of you that probably what I

00:16:41.040 --> 00:16:44.157
love doing more than anything else. What

00:16:44.240 --> 00:16:48.797
I saw was a lot of unevenness
when it comes to AI.

00:16:48.880 --> 00:16:51.117
So that idea

00:16:51.200 --> 00:16:54.557
is that when we start to look at what AI

00:16:54.640 --> 00:16:58.397
can do, yes, the door is opening but not

00:16:58.480 --> 00:17:01.037
everyone has gone through it yet. In

00:17:01.120 --> 00:17:06.077
many cases, some of our customers are
kind of stuck. They're kind of stuck in

00:17:06.160 --> 00:17:09.837
the old world. Maybe they're even using
chat GPT or claude co-work during the

00:17:09.920 --> 00:17:13.917
day at home, but when they get
to their businesses and they get to their

00:17:14.000 --> 00:17:16.557
enterprises, they still don't see that

00:17:16.640 --> 00:17:18.237
enterprise transformation. Do you know

00:17:18.320 --> 00:17:21.357
what I'm saying? And I think we have to

00:17:21.440 --> 00:17:25.677
do more to help you
accelerate that transformation.

00:17:25.760 --> 00:17:27.597
But one of the key parts about that is

00:17:27.680 --> 00:17:30.637
this. Models alone cannot run the

00:17:30.720 --> 00:17:35.357
enterprise. Models alone are not
going to show us what's going to what's

00:17:35.440 --> 00:17:38.717
possible. Models also are very
probabilistic. Do you know what that

00:17:38.800 --> 00:17:43.357
means? They're probabilistic. Like
they kind of know what's going on, but

00:17:43.440 --> 00:17:47.357
they're not grounded in a single set
of truth like your traditional Salesforce

00:17:47.440 --> 00:17:51.277
apps. Oh, I have a friend back home and

00:17:51.360 --> 00:17:56.397
they've built this amazing app on Claude
Co-work. And every time he shows me the

00:17:56.480 --> 00:18:00.477
app, he goes, "Well, this is this
amazing app, but this number, I know

00:18:00.560 --> 00:18:04.797
it's wrong every time. I know it's not
exactly the right number." I said that's

00:18:04.880 --> 00:18:07.277
because it's not grounded in your single

00:18:07.360 --> 00:18:11.117
source of truth. It's not grounded in

00:18:11.200 --> 00:18:15.677
your core data set. And then how can you

00:18:15.760 --> 00:18:18.397
do that? The the idea really is how can

00:18:18.480 --> 00:18:23.037
you bring that probabilistic world, the AI
world to the deterministic world. The

00:18:23.120 --> 00:18:26.797
deterministic world is where all
that corporate data is, where the single

00:18:26.880 --> 00:18:29.757
source of truth is. That is the question

00:18:29.840 --> 00:18:32.237
that has been on our mind and that is

00:18:32.320 --> 00:18:35.357
the bridge that we want to cross because

00:18:35.440 --> 00:18:38.317
when we look at enterprise intelligence,

00:18:38.400 --> 00:18:40.477
yes, we love these probabilistic AI

00:18:40.560 --> 00:18:42.797
systems, but how do we deliver the

00:18:42.880 --> 00:18:45.437
governance and the security and the

00:18:45.520 --> 00:18:47.997
workflows and the apps and the rules and

00:18:48.080 --> 00:18:51.037
the context all of them? How do you

00:18:51.120 --> 00:18:53.117
bring all the power of the corporate

00:18:53.200 --> 00:18:56.077
system into the AI? And then one more

00:18:56.160 --> 00:18:58.797
thing, how do you then layer in these

00:18:58.880 --> 00:19:03.677
four critical layers? One, how do you
deliver the data? Because we all know

00:19:03.760 --> 00:19:05.757
you've got to get your data right to get

00:19:05.840 --> 00:19:09.517
your AI right. Two, how do you take the

00:19:09.600 --> 00:19:13.597
power of the apps which have
all the intelligence of the

00:19:13.680 --> 00:19:15.437
business and all of the capability and

00:19:15.520 --> 00:19:18.877
the metadata and the semantics that's

00:19:18.960 --> 00:19:23.757
deep in the analytics layers,
the semantic layer. How do we unleash a

00:19:23.840 --> 00:19:27.757
digital workforce with agents like we've
been talking about here for the last

00:19:27.840 --> 00:19:30.717
several years? And how can we build a

00:19:30.800 --> 00:19:33.357
radically different interface on all of

00:19:33.440 --> 00:19:38.477
those things? These four layers,
data, apps and semantics, agents and

00:19:38.560 --> 00:19:40.317
interface, that is what we want to

00:19:40.400 --> 00:19:43.277
transform right now. And to make that

00:19:43.360 --> 00:19:46.077
happen, to really bring enterprise

00:19:46.160 --> 00:19:49.357
intelligence to run on our core system,

00:19:49.440 --> 00:19:51.677
we have to unify the probabilistic

00:19:51.760 --> 00:19:54.157
intelligence with that deterministic

00:19:54.240 --> 00:19:56.477
intelligence. And the interface and

00:19:56.560 --> 00:19:59.677
agents remain probabilistic. And that is

00:19:59.760 --> 00:20:03.357
great as long as they are grounded

00:20:03.440 --> 00:20:07.197
inside the deterministic data, the

00:20:07.280 --> 00:20:10.797
source of truth of data, the data layer

00:20:10.880 --> 00:20:13.277
and the absent semantics as well where

00:20:13.360 --> 00:20:16.717
you have spent so much time educating

00:20:16.800 --> 00:20:18.237
those applications on who your

00:20:18.320 --> 00:20:22.717
businesses are and how they run. So at

00:20:22.800 --> 00:20:24.717
this show, what we will do and what

00:20:24.800 --> 00:20:26.077
we're going to do over the next 30

00:20:26.160 --> 00:20:29.837
minutes is show you those four layers in

00:20:29.920 --> 00:20:33.437
an incredible new way. Data 360, a layer

00:20:33.520 --> 00:20:36.557
that helps you to integrate, to federate

00:20:36.640 --> 00:20:39.837
and harmonize all of your data. And that

00:20:39.920 --> 00:20:41.917
means connect everything in your

00:20:42.000 --> 00:20:45.117
enterprise together to smooth it out.

00:20:45.200 --> 00:20:49.117
Okay? and then to let it drive the AI

00:20:49.200 --> 00:20:51.997
and two to unleash through a new

00:20:52.080 --> 00:20:54.717
headless version of our applications the

00:20:54.800 --> 00:20:58.077
the fundamental application and semantic

00:20:58.160 --> 00:20:59.597
intelligence

00:20:59.680 --> 00:21:03.357
to drive that intelligence and then let

00:21:03.440 --> 00:21:06.477
the agents and let the interface do what

00:21:06.560 --> 00:21:11.757
it's going to do. When we get to the
interface layer, I promise you this.

00:21:11.840 --> 00:21:14.877
When we get to the interface layer,
I promise you this. You will see an

00:21:14.960 --> 00:21:19.357
interface unlike anything you have
ever seen before. It will transform your

00:21:19.440 --> 00:21:24.077
enterprise.
And that is what is exciting. Now,

00:21:24.160 --> 00:21:25.837
people have been saying as I've said

00:21:25.920 --> 00:21:28.797
that to them, how is that possible? How

00:21:28.880 --> 00:21:31.117
is it possible that

00:21:31.200 --> 00:21:33.357
so much could change so quickly at the

00:21:33.440 --> 00:21:36.237
interface layer? Well, for those of you

00:21:36.320 --> 00:21:39.037
who know how Salesforce operates,

00:21:39.120 --> 00:21:43.277
we operate through a metadata platform,
you know, when you're working in

00:21:43.360 --> 00:21:46.237
Lightning and you're running Lightning
applications and where you're building

00:21:46.320 --> 00:21:50.237
on Salesforce, you're writing in metadata.

00:21:50.320 --> 00:21:54.237
You're writing in the objects and the
interfaces and the rules. You're writing

00:21:54.320 --> 00:21:57.117
in the fields and the relationships.

00:21:57.200 --> 00:22:00.237
You're writing in the permissions
and the business logic and security and

00:22:00.320 --> 00:22:04.637
analytics. You're writing into
the metadata and then it gets decomposed

00:22:04.720 --> 00:22:06.557
into the database.

00:22:06.640 --> 00:22:09.917
It gets pushed down into our database.

00:22:10.000 --> 00:22:12.637
It's not fixed. I loved it when we

00:22:12.720 --> 00:22:17.117
announced headless and everybody thought
we somehow had cut the head off of our

00:22:17.200 --> 00:22:19.357
apps.

00:22:19.440 --> 00:22:22.397
There was never any head on the apps. It

00:22:22.480 --> 00:22:25.277
was always in the metadata layer. It's

00:22:25.360 --> 00:22:27.757
just it's hard to explain that to folks

00:22:27.840 --> 00:22:32.397
who are not Salesforce folks. So,
it's down in the metadata layer and

00:22:32.480 --> 00:22:34.637
then it's been recomposed

00:22:34.720 --> 00:22:38.717
into Safari or Chrome. It's been

00:22:38.800 --> 00:22:42.637
recomposed into the browsers

00:22:42.720 --> 00:22:45.597
or into iOS.

00:22:45.680 --> 00:22:47.917
And now it's going to get recomposed

00:22:48.000 --> 00:22:50.877
into these AI interfaces.

00:22:50.960 --> 00:22:53.997
It gets recomposed into

00:22:54.080 --> 00:22:57.517
co-work. It gets recomposed into Slack.

00:22:57.600 --> 00:22:59.917
it gets recomposed

00:23:00.000 --> 00:23:02.237
into lightning.

00:23:02.320 --> 00:23:06.477
So that is what becomes really dramatic.

00:23:06.560 --> 00:23:09.117
It's an interface revolution.

00:23:09.200 --> 00:23:10.637
But we've seen a lot of interface

00:23:10.720 --> 00:23:14.237
revolutions. We went from DOSs to gueies

00:23:14.320 --> 00:23:18.877
and we went from guies to web and we
went from web to mobile. And today

00:23:18.960 --> 00:23:20.477
you're going to see and I bet a lot of

00:23:20.560 --> 00:23:22.797
you have not yet seen this. You're going

00:23:22.880 --> 00:23:26.957
to see AI interfaces that are dynamic

00:23:27.040 --> 00:23:30.637
and intelligent that are composable

00:23:30.720 --> 00:23:35.277
and alive and that can
work with you in the

00:23:35.360 --> 00:23:37.517
fundamental administration of the

00:23:37.600 --> 00:23:40.077
applications can work with you in

00:23:40.160 --> 00:23:42.877
building the applications and work with

00:23:42.960 --> 00:23:45.677
you in operating the applications

00:23:45.760 --> 00:23:49.917
because the interface itself is alive.

00:23:50.000 --> 00:23:52.877
Some people say the interface is living.

00:23:52.960 --> 00:23:56.637
It's really interesting. I'm going
to let you determine what you think about

00:23:56.720 --> 00:24:00.637
that interface. Now,
to make all this happen, the first

00:24:00.720 --> 00:24:03.277
thing we had to do is write a layer that

00:24:03.360 --> 00:24:05.277
would empower all that. We knew we

00:24:05.360 --> 00:24:08.077
wanted the dynamism. We knew we wanted

00:24:08.160 --> 00:24:10.797
the intelligence. We knew that we wanted

00:24:10.880 --> 00:24:13.517
to deep go down into that metadata and

00:24:13.600 --> 00:24:15.597
pull it up. We knew that it had to be

00:24:15.680 --> 00:24:19.597
secure and governed. And one more thing,

00:24:19.680 --> 00:24:24.797
we knew that it had
to have zero data retention.

00:24:24.880 --> 00:24:29.037
Now, three years ago we were here,
we talked about zero data retention. That

00:24:29.120 --> 00:24:33.437
means this. When you're
working in Salesforce apps

00:24:33.520 --> 00:24:36.477
and when you're working on our platforms,

00:24:36.560 --> 00:24:39.517
your data is your data. It does not go

00:24:39.600 --> 00:24:42.637
in the models. We've audited it. We've

00:24:42.720 --> 00:24:45.677
tested it. We've tried it. Regardless of

00:24:45.760 --> 00:24:48.717
what you've heard on media or from other

00:24:48.800 --> 00:24:51.677
vendors, let me assure you that

00:24:51.760 --> 00:24:54.317
Salesforce products are built with zero

00:24:54.400 --> 00:24:57.597
data retention, tested over and over

00:24:57.680 --> 00:25:01.197
again by our security teams. Your data

00:25:01.280 --> 00:25:04.557
is your data. You're not training any

00:25:04.640 --> 00:25:07.117
other model when you're using our

00:25:07.200 --> 00:25:09.037
products.

00:25:09.120 --> 00:25:12.397
This is extremely important having ZDR

00:25:12.480 --> 00:25:15.277
built in. And then when you put it all

00:25:15.360 --> 00:25:17.917
together, when you put all those things

00:25:18.000 --> 00:25:21.357
together, you get AI force. You get

00:25:21.440 --> 00:25:23.917
those capabilities and you get this live

00:25:24.000 --> 00:25:26.957
interface that entrops the the value.

00:25:27.040 --> 00:25:28.797
And then we're going to deliver for you

00:25:28.880 --> 00:25:32.477
AI force in many forms.

00:25:32.560 --> 00:25:34.157
If you're a co-work user, you're going

00:25:34.240 --> 00:25:37.437
to get Cloud Force. If you are a Slack

00:25:37.520 --> 00:25:39.997
user, you're going to get Slack Force.

00:25:40.080 --> 00:25:44.157
If you're a Lightning user, you're going
to get the new co-orker. And there will

00:25:44.240 --> 00:25:46.957
be many others too. And we will also

00:25:47.040 --> 00:25:49.917
deliver an SDK so you can build your own

00:25:50.000 --> 00:25:53.517
AI force applications as well. This is

00:25:53.600 --> 00:25:58.317
really the most exciting thing I have
ever seen for Salesforce because we have

00:25:58.400 --> 00:26:02.557
been talking about the data layer for
a long time. We have been talking about

00:26:02.640 --> 00:26:06.877
the applications and semantic layer
for a long time and we have been talking

00:26:06.960 --> 00:26:08.797
about now the agentic layer for three

00:26:08.880 --> 00:26:11.917
years. And now for the first time we're

00:26:12.000 --> 00:26:14.077
talking about this

00:26:14.160 --> 00:26:18.877
a live interface on Salesforce unlocking

00:26:18.960 --> 00:26:23.037
this trap value finding the patterns

00:26:23.120 --> 00:26:26.157
across all your data getting answers in

00:26:26.240 --> 00:26:29.757
seconds not days and now anyone can get

00:26:29.840 --> 00:26:33.597
that value from Salesforce.

00:26:33.680 --> 00:26:36.797
That is the power of AI force. And while

00:26:36.880 --> 00:26:41.117
you might not have seen this from other
vendors yet, I assure you, you're about

00:26:41.200 --> 00:26:43.277
to see something that I am sure that

00:26:43.360 --> 00:26:46.557
will get repeated over and over again

00:26:46.640 --> 00:26:48.957
throughout our whole industry.

00:26:49.040 --> 00:26:51.837
Just like the trailblazers have said in

00:26:51.920 --> 00:26:54.077
this conference now for almost three

00:26:54.160 --> 00:26:57.357
decades, I'm confident you're will see

00:26:57.440 --> 00:27:00.957
this pattern repeat everywhere else.

00:27:01.040 --> 00:27:03.357
We saw Steve Mo. We saw how incredible

00:27:03.440 --> 00:27:05.997
our trailblazers are. They are going to

00:27:06.080 --> 00:27:09.197
be even more incredible with AI force.

00:27:09.280 --> 00:27:11.277
They are going to be even more powerful

00:27:11.360 --> 00:27:13.837
to administer, develop, and operate

00:27:13.920 --> 00:27:16.797
these systems across all of these

00:27:16.880 --> 00:27:20.557
layers. It is really awesome. And you're

00:27:20.640 --> 00:27:23.117
going to see the demo and pay attention.

00:27:23.200 --> 00:27:27.197
It's going to be really incredible.

00:27:27.280 --> 00:27:30.877
Now, we've talked about the vision of

00:27:30.960 --> 00:27:34.317
lighting up the data, making sure,

00:27:34.400 --> 00:27:37.037
excuse me, making sure your data is

00:27:37.120 --> 00:27:40.717
ready for you. And two,

00:27:40.800 --> 00:27:43.357
making sure all of our apps, which were

00:27:43.440 --> 00:27:48.317
always built this way, always built
with metadata first, so that this moment

00:27:48.400 --> 00:27:50.317
would be a moment they could take

00:27:50.400 --> 00:27:53.597
advantage of, are also ready for you.

00:27:53.680 --> 00:27:57.277
and three the agentic layer as well so

00:27:57.360 --> 00:28:00.157
that it can really deliver that value.

00:28:00.240 --> 00:28:04.157
Now I know many of you are already
starting to use these incredible agents.

00:28:04.240 --> 00:28:08.477
How many of you have been
on salesforce.com or informatica.com or

00:28:08.560 --> 00:28:10.877
already using Piper by the way this

00:28:10.960 --> 00:28:13.517
qualification agent quite a few hands.

00:28:13.600 --> 00:28:18.077
It is amazing. You know you're talking
to Piper. We're going to demo it in a

00:28:18.160 --> 00:28:20.157
second. You know, it's helping to

00:28:20.240 --> 00:28:22.237
qualify your prospects and your

00:28:22.320 --> 00:28:25.117
customers. Hunter Hunter went out and

00:28:25.200 --> 00:28:27.597
generated $500 million of pipeline for

00:28:27.680 --> 00:28:29.997
me last quarter. It was kind of amazing

00:28:30.080 --> 00:28:33.757
what p what Hunter did. Casey Casey

00:28:33.840 --> 00:28:36.637
answered five million customer service

00:28:36.720 --> 00:28:39.997
issues for me u so far since I launched

00:28:40.080 --> 00:28:42.957
it about 18 months ago. And Paige is

00:28:43.040 --> 00:28:46.557
doing our ITSM work and HR capabilities.

00:28:46.640 --> 00:28:51.037
And Marshall is doing this incredible
work as well in the supply chain. And

00:28:51.120 --> 00:28:54.877
now we have Finn, which is the number
one customer service agent. We're even

00:28:54.960 --> 00:28:59.757
using that on help.salesforce.com already.
It's incredible what Finn is.

00:28:59.840 --> 00:29:04.157
And we got that running, I think,
in about 12 days at Salesforce. It's an

00:29:04.240 --> 00:29:05.997
incredible capability that you can go

00:29:06.080 --> 00:29:09.117
super fast with. that idea that you have

00:29:09.200 --> 00:29:11.837
those three layers data apps and

00:29:11.920 --> 00:29:15.277
semantics and agents and then add the

00:29:15.360 --> 00:29:18.077
interface on top. Adding the interface

00:29:18.160 --> 00:29:23.357
on top means that everything is going
to change. So one of the things I noticed

00:29:23.440 --> 00:29:28.077
when I was with all the customers
for the last two months and it was pretty

00:29:28.160 --> 00:29:32.237
incredible being there with everybody
but the applications kind of looked

00:29:32.320 --> 00:29:34.797
mostly the same that they've looked like

00:29:34.880 --> 00:29:39.757
for the last few years. And I would say
to the CEOs and CIOS and cos of these

00:29:39.840 --> 00:29:43.277
companies, do you feel like you've gone
through an enterprise transformation?

00:29:43.360 --> 00:29:45.197
Well, we've got this pilot going or we

00:29:45.280 --> 00:29:47.677
tried this or we did that. I think when

00:29:47.760 --> 00:29:50.477
you put this interface on, everyone will

00:29:50.560 --> 00:29:55.277
see that their systems have now changed.

00:29:55.360 --> 00:29:58.557
Incredible. Okay,
so let's take a look at cloud

00:29:58.640 --> 00:30:01.037
force. This is Salesforce and Claude.

00:30:01.120 --> 00:30:02.877
It's the number one AI meets the number

00:30:02.960 --> 00:30:06.157
one CRM. It is that live interface built

00:30:06.240 --> 00:30:09.037
around you. If you are a co-work user,

00:30:09.120 --> 00:30:11.997
you are going to love this platform. We

00:30:12.080 --> 00:30:16.797
use it at Salesforce. We use it
aggressively. We turned it over to our

00:30:16.880 --> 00:30:20.317
operating unit leaders several months ago.
They have been running their

00:30:20.400 --> 00:30:24.797
businesses. When we were doing the focus
group for this room, I was sitting next

00:30:24.880 --> 00:30:28.077
to Miguel Milano, our new chief
operating officer. Miguel, are you in

00:30:28.160 --> 00:30:32.797
the room? Where? Stand up. Here's
Miguel Milano, our new COO. [applause]

00:30:32.880 --> 00:30:34.877
Congratulations,

00:30:34.960 --> 00:30:38.637
Miguel. I was sitting next to Miguel and

00:30:38.720 --> 00:30:41.037
he was using Cloud Force to run

00:30:41.120 --> 00:30:43.357
Salesforce. It was incredible. And he

00:30:43.440 --> 00:30:45.757
was also using Slack at the same time.

00:30:45.840 --> 00:30:50.077
It was hard to believe. Now, for for
those of you who use Slack, how many

00:30:50.160 --> 00:30:51.757
Slack users do we have here? Raise your

00:30:51.840 --> 00:30:53.997
hands. Oh, quite a few. Oh, I'm

00:30:54.080 --> 00:30:57.117
surprised. Well, Slack is where AI

00:30:57.200 --> 00:31:01.277
works. It's pretty awesome. I mean,
we bought this company six years ago. We

00:31:01.360 --> 00:31:03.277
have invested a ton in this company,

00:31:03.360 --> 00:31:05.837
transformed it. It's done amazing. It's

00:31:05.920 --> 00:31:09.037
become our very fastest growing product.

00:31:09.120 --> 00:31:12.877
So many AI companies here in the valley,
like within a mile or two of this

00:31:12.960 --> 00:31:15.917
building, all run on Slack. It's

00:31:16.000 --> 00:31:18.077
awesome. But one of the things though

00:31:18.160 --> 00:31:20.557
about Slack now that you have is Slack

00:31:20.640 --> 00:31:23.997
Force. So that same user interface that

00:31:24.080 --> 00:31:27.597
is running from AI Force in Claw Force

00:31:27.680 --> 00:31:32.397
is also now running in Slack. And you're
going to see that at the show. And for

00:31:32.480 --> 00:31:36.317
those of you who are coders or who are
using coding agents in your businesses,

00:31:36.400 --> 00:31:38.637
did you know now you can code inside

00:31:38.720 --> 00:31:41.437
Slack, you know, coding has traditional

00:31:41.520 --> 00:31:44.557
been a single player sort board? It's a

00:31:44.640 --> 00:31:48.717
single player sport, but now it becomes
a multiplayer sport. And you can write,

00:31:48.800 --> 00:31:50.957
review, and ship code together with

00:31:51.040 --> 00:31:54.077
agents. And all of Salesforce is

00:31:54.160 --> 00:31:57.117
available inside Slack with Slack CRM.

00:31:57.200 --> 00:32:01.357
So you can use Slack to run Salesforce

00:32:01.440 --> 00:32:05.917
and many of our customers are already
using Slackbot millions every single

00:32:06.000 --> 00:32:09.517
week where they're reading across
their DMs, they're reading across their

00:32:09.600 --> 00:32:11.437
channels, they're reading across the

00:32:11.520 --> 00:32:13.597
whole data set and letting Slackbot

00:32:13.680 --> 00:32:17.197
provide the AI for the enterprise. That

00:32:17.280 --> 00:32:20.237
is why Slack has become Salesforce's

00:32:20.320 --> 00:32:24.717
fastest growing product. Okay. And there's
one more piece of this for those

00:32:24.800 --> 00:32:28.877
of you are in Lightning. Anybody here
use Lightning by any chance? Okay, we

00:32:28.960 --> 00:32:31.597
have a few Lightning users out there.

00:32:31.680 --> 00:32:33.757
Now, Agent Force Co-worker is running

00:32:33.840 --> 00:32:36.637
inside Lightning as well. So, now you

00:32:36.720 --> 00:32:39.117
can have that same live interface in

00:32:39.200 --> 00:32:44.077
Lightning. So, if you use Co-work,
you've got it. If you have Slack, you've

00:32:44.160 --> 00:32:47.757
got it. If you've got Lightning, you've
got it. And I bet by the time we get

00:32:47.840 --> 00:32:50.077
back here a year from now, we'll have

00:32:50.160 --> 00:32:54.077
dozens of live interfaces running on

00:32:54.160 --> 00:32:55.997
Salesforce. We've transformed our

00:32:56.080 --> 00:32:58.557
architecture. Look at this. You can see

00:32:58.640 --> 00:33:01.277
that core data layer with Informatica

00:33:01.360 --> 00:33:04.157
and Muleoft. You can see it with Tableau

00:33:04.240 --> 00:33:06.957
and and how it's working to deliver that

00:33:07.040 --> 00:33:08.957
core system. And then you can see the

00:33:09.040 --> 00:33:11.597
application layer and all the different

00:33:11.680 --> 00:33:13.997
applications are now headless and

00:33:14.080 --> 00:33:18.477
providing that API and that capability

00:33:18.560 --> 00:33:21.677
and the agentic layer as well. and all

00:33:21.760 --> 00:33:26.077
the agents that you need to run your
business or build your own agents with

00:33:26.160 --> 00:33:28.397
agent force. Also,

00:33:28.480 --> 00:33:30.717
all of these incredible pieces helping

00:33:30.800 --> 00:33:33.517
to create and empower those trailblazers

00:33:33.600 --> 00:33:36.317
that are so important to us. We want to

00:33:36.400 --> 00:33:37.997
make sure that Trailblazers are

00:33:38.080 --> 00:33:41.197
successful. They've built 12.8 million

00:33:41.280 --> 00:33:44.157
custom enterprise apps. They've done

00:33:44.240 --> 00:33:47.437
countless API AP apex calls and API

00:33:47.520 --> 00:33:51.917
calls. They've built these incredible
systems. It's been awesome what the

00:33:52.000 --> 00:33:53.997
Trailblazers have done and this is going

00:33:54.080 --> 00:33:56.317
to elevate them to an incredible new

00:33:56.400 --> 00:33:59.357
place. And we're delivering new versions

00:33:59.440 --> 00:34:01.437
of Salesforce, including our new AI

00:34:01.520 --> 00:34:04.157
Force Max edition, which bundles all of

00:34:04.240 --> 00:34:07.117
this together. So you can have one core

00:34:07.200 --> 00:34:09.677
product that you can acquire that

00:34:09.760 --> 00:34:11.757
delivers all of this functionality to

00:34:11.840 --> 00:34:16.237
you. One product, AI Force Max, with all

00:34:16.320 --> 00:34:20.717
of our functionality built together.
So there is no concern. Do you not have

00:34:20.800 --> 00:34:22.717
everything you need to be totally

00:34:22.800 --> 00:34:26.077
successful right now? So please welcome

00:34:26.160 --> 00:34:27.917
to give this incredible demonstration

00:34:28.000 --> 00:34:30.477
our new president of applications and

00:34:30.560 --> 00:34:35.770
marketing, Patrick Stokes.
[applause and cheering]

00:34:36.080 --> 00:34:38.957
>> All right. All right.
Thank you, Mark. Good

00:34:39.040 --> 00:34:43.757
morning, Dreamforce. It's awesome to be
back with all of you. I love doing this

00:34:43.840 --> 00:34:47.517
every year. I hope I get to keep doing it.
We'll see here in a moment. So

00:34:47.600 --> 00:34:50.477
listen, six months ago, we held an

00:34:50.560 --> 00:34:52.157
event. It was actually right across the

00:34:52.240 --> 00:34:55.357
street to launch Slackbot. And at that

00:34:55.440 --> 00:34:59.197
event, our co-founder, Parker Harris,
you all know Parker. He's sitting right

00:34:59.280 --> 00:35:01.197
over here.

00:35:01.280 --> 00:35:04.477
There he is. [applause] He looked right

00:35:04.560 --> 00:35:07.517
into the camera and he said something a

00:35:07.600 --> 00:35:11.757
little weird. You want
to know what he said? I've got

00:35:11.840 --> 00:35:15.597
the clip. Let's actually
just watch the clip.

00:35:15.680 --> 00:35:19.437
We are basically saying, "Why should
I ever log into Salesforce? I built the

00:35:19.520 --> 00:35:21.197
Lightning UI. I worked really hard on

00:35:21.280 --> 00:35:27.640
it. Why should you ever log into
Salesforce again? Maybe you never will."

00:35:29.600 --> 00:35:32.157
Crazy thing to hear, right? Crazy. You

00:35:32.240 --> 00:35:36.717
know, if you're any other software
company, that would be a terrifying

00:35:36.800 --> 00:35:40.797
thing to say because other software
companies, they think their product is

00:35:40.880 --> 00:35:43.437
the UI. But that's not what we think at

00:35:43.520 --> 00:35:45.437
Salesforce. that Salesforce, our product

00:35:45.520 --> 00:35:48.157
is the trust that all of you, our

00:35:48.240 --> 00:35:51.997
customers put in us to hold your data,

00:35:52.080 --> 00:35:54.637
to hold your workflows, your business

00:35:54.720 --> 00:35:59.357
processes, your permissions, your
security rules. That is the Salesforce

00:35:59.440 --> 00:36:01.437
product. And we asked ourselves, what

00:36:01.520 --> 00:36:03.277
would it look like if we could plug that

00:36:03.360 --> 00:36:06.477
product in to a new interface, to an

00:36:06.560 --> 00:36:11.117
entirely new interface and a Gentic
interface? And that's exactly what we

00:36:11.200 --> 00:36:13.117
set out to do with our friends from

00:36:13.200 --> 00:36:16.317
Anthropic. Now, here I am inside of

00:36:16.400 --> 00:36:19.117
Claude Co-work and I'm about to show you

00:36:19.200 --> 00:36:21.837
my interface. Everything you are about

00:36:21.920 --> 00:36:27.117
to see is something that I asked Claude
to do for me. And before I show it to

00:36:27.200 --> 00:36:30.957
you, I'm going to give you one last
warning, which is despite what Parker

00:36:31.040 --> 00:36:33.837
just said, you are going to see just a

00:36:33.920 --> 00:36:35.997
tiny little bit of lightning in here.

00:36:36.080 --> 00:36:42.600
Just bear with me. Okay, here we go.

00:36:51.200 --> 00:36:53.437
Hello, Patrick. Here are your deal

00:36:53.520 --> 00:36:55.997
signals for today.

00:36:56.080 --> 00:36:59.277
>> Okay, buddy. This just in. The quarter

00:36:59.360 --> 00:37:03.597
sits $8.2 million short of your $285

00:37:03.680 --> 00:37:06.157
million target with three weeks left to

00:37:06.240 --> 00:37:07.997
run.

00:37:08.080 --> 00:37:11.037
Northstar needs your attention. $4.8 8

00:37:11.120 --> 00:37:14.317
million 10 days past close and a block

00:37:14.400 --> 00:37:18.877
security review.
Those are your signals, pal. Your

00:37:18.960 --> 00:37:21.197
command center has the answers.

00:37:21.280 --> 00:37:22.717
Trailblazers,

00:37:22.800 --> 00:37:29.160
welcome to Dreamforce. Digital Parker out.

00:37:30.610 --> 00:37:32.620
[applause]

00:37:33.680 --> 00:37:35.517
>> All right. Thank you,
Parker. Appreciate

00:37:35.600 --> 00:37:38.797
the insight. So, look, this is my

00:37:38.880 --> 00:37:40.557
Salesforce. Like I said, everything that

00:37:40.640 --> 00:37:42.797
you see here is something that I

00:37:42.880 --> 00:37:45.837
specifically asked for and Claude helped

00:37:45.920 --> 00:37:50.797
me bring it together. I can see if
I expand this, I can see my pipeline

00:37:50.880 --> 00:37:54.637
coming in from around the world
everywhere. I've got a new opportunity

00:37:54.720 --> 00:37:58.797
opening up. I can see all of my service
data coming in where my cases are

00:37:58.880 --> 00:38:03.277
landing around the world. So, I can see
where my hotspots are. I can even see

00:38:03.360 --> 00:38:06.877
all of my marketing data. People
interacting with all of my different

00:38:06.960 --> 00:38:09.197
websites, interacting with Piper on my

00:38:09.280 --> 00:38:11.517
website, signing up for new campaigns,

00:38:11.600 --> 00:38:16.717
interacting with campaigns, all in this
live interface. But this is more than

00:38:16.800 --> 00:38:18.397
just an interface to look at data.

00:38:18.480 --> 00:38:20.957
Remember, we're combining this with AI.

00:38:21.040 --> 00:38:23.037
In this case, Parker, who's got a lot of

00:38:23.120 --> 00:38:25.757
insights, right? And Parker reminded me

00:38:25.840 --> 00:38:30.237
right when we started there that I have
a problem with Northstar communities.

00:38:30.320 --> 00:38:34.317
and he said, "You should probably take
a peek at that." Now, I know Northstar

00:38:34.400 --> 00:38:36.717
happens to be based in San Francisco.

00:38:36.800 --> 00:38:39.037
So, I can click into San Francisco here

00:38:39.120 --> 00:38:41.917
to drill into the pipeline that I have.

00:38:42.000 --> 00:38:45.437
I've got two accounts that have
opportunities. I'm going to click into

00:38:45.520 --> 00:38:47.917
my Northstar account here. And there it

00:38:48.000 --> 00:38:51.757
is. There is that security review that

00:38:51.840 --> 00:38:53.517
is blocked. And it's actually kind of

00:38:53.600 --> 00:38:56.237
bad. We've got $4.8 8 million in open

00:38:56.320 --> 00:38:58.797
pipeline that is not going to close

00:38:58.880 --> 00:39:01.597
unless we get this thing moving. Now, I

00:39:01.680 --> 00:39:03.997
wanted a way to let my team know that

00:39:04.080 --> 00:39:06.797
this is unacceptable. And I did that in

00:39:06.880 --> 00:39:08.637
the most Patrick way that I could think

00:39:08.720 --> 00:39:15.400
of, which is I asked Claude
to code in a sad trombone.

00:39:16.560 --> 00:39:19.117
And uh that actually sends a real

00:39:19.200 --> 00:39:23.677
activity over to Salesforce. So that
logs in this account record so my team

00:39:23.760 --> 00:39:27.757
knows that I'm pissed off. If I wasn't
pissed off, I could do something that

00:39:27.840 --> 00:39:32.077
I've always wanted to do,
which is blow an air horn

00:39:32.160 --> 00:39:33.837
on the Salesforce stage. I can do this

00:39:33.920 --> 00:39:36.557
as many times as I want. Nobody can stop

00:39:36.640 --> 00:39:39.197
me.

00:39:39.280 --> 00:39:43.837
Okay, but to get real for a second, what
do I actually want to do? What I want to

00:39:43.920 --> 00:39:47.597
do is I want to send a Slack message
over to my team. I need to get them

00:39:47.680 --> 00:39:50.157
rocking and rolling on this opportunity.

00:39:50.240 --> 00:39:54.637
So, we're going to click into this Slack
interface. And I said, "Hey, give me a

00:39:54.720 --> 00:39:59.437
way to have Claude generate, but let me
be able to rewrite the uh the message if

00:39:59.520 --> 00:40:03.757
I want to." So, I can do that right here.
We can say, "Hey, Dreamforce." It

00:40:03.840 --> 00:40:06.717
helps if you spell it right, although
it actually doesn't really matter. God,

00:40:06.800 --> 00:40:08.877
it's hard typing on stage. There we go.

00:40:08.960 --> 00:40:11.997
And then all I have to do is post this
over to Slack. And if I get over there

00:40:12.080 --> 00:40:13.517
fast enough, there it was. You saw it

00:40:13.600 --> 00:40:16.637
just pop up. 10:46. There is our message

00:40:16.720 --> 00:40:19.277
right over to Slack. getting our team

00:40:19.360 --> 00:40:21.917
rocking and rolling. Okay, now I bet

00:40:22.000 --> 00:40:24.877
you're probably wondering how this all

00:40:24.960 --> 00:40:27.357
actually works. And let me tell you, so

00:40:27.440 --> 00:40:30.477
it all starts right over here. If we go

00:40:30.560 --> 00:40:33.117
into, excuse me, plugins, you'll see

00:40:33.200 --> 00:40:35.117
we've got this brand new plugin,

00:40:35.200 --> 00:40:38.317
Salesforce for Claude. Now, this plugin

00:40:38.400 --> 00:40:42.797
solves all of the hard problems.
Who's heard of MCP servers here? Who knows

00:40:42.880 --> 00:40:46.397
what MCP servers are and how to use them?
A lot of hands are going to go

00:40:46.480 --> 00:40:50.877
down, right? They're hard. This is a new
technology. Who knows how to uh enable

00:40:50.960 --> 00:40:55.437
zero data retention, right? Not many
people who's written skills for Claude,

00:40:55.520 --> 00:40:59.517
probably a few more of you, right? This
is hard stuff. And we sat down with our

00:40:59.600 --> 00:41:03.757
friends at Anthropic and said, "What if
we could put all of that together into

00:41:03.840 --> 00:41:08.477
one package, one plugin that if you have
Claude Enterprise, you can just go in,

00:41:08.560 --> 00:41:12.957
turn it on, and pick the users that you
want to give access to." So that is

00:41:13.040 --> 00:41:15.437
exactly what we did. But what about that

00:41:15.520 --> 00:41:18.477
UI? How did I create that UI? Some PM

00:41:18.560 --> 00:41:20.557
didn't create that for me somewhere.

00:41:20.640 --> 00:41:23.597
That is a UI that I personally created

00:41:23.680 --> 00:41:26.317
for myself by just asking. And I'll show

00:41:26.400 --> 00:41:30.637
you that conversation right here.
Here is the complete conversation. You can

00:41:30.720 --> 00:41:34.397
see where I started. You get up
and running on these interfaces. I'm not

00:41:34.480 --> 00:41:36.877
kidding. in like six to eight minutes.

00:41:36.960 --> 00:41:41.117
And then you have a few days worth
of back and forth as you iterate and you

00:41:41.200 --> 00:41:43.517
add all of the silly features like I did

00:41:43.600 --> 00:41:48.317
with Sad Trombones and that awesome 3D
Parker that you s that you saw. All of

00:41:48.400 --> 00:41:51.277
that. Look at that. Literally create an
avatar of Parker Harris in his lightning

00:41:51.360 --> 00:41:55.437
suit. Now, I had to give it some things,
but that is how we do it. Now, the last

00:41:55.520 --> 00:41:57.597
question I want to answer for you is how

00:41:57.680 --> 00:41:59.757
on earth do you get this thing, right?

00:41:59.840 --> 00:42:02.477
Well, we can show you. Now, Mark

00:42:02.560 --> 00:42:07.277
mentioned the uh the pricing
and packaging earlier, but this is

00:42:07.360 --> 00:42:10.317
Dreamforce, baby. We don't want you
to worry about pricing and packaging. What

00:42:10.400 --> 00:42:15.197
we want you to do is go get your hands
on this thing. So, for the time being,

00:42:15.280 --> 00:42:20.157
everything that you just saw is in open
beta. Any one of you can go, you jump

00:42:20.240 --> 00:42:23.837
over to the app exchange. I'll show it
to you right here, right again, inside

00:42:23.920 --> 00:42:26.477
of Claude. Look for this plugin within

00:42:26.560 --> 00:42:28.397
the app exchange. Fill out the form.

00:42:28.480 --> 00:42:30.877
Give us your org ID and we will turn you

00:42:30.960 --> 00:42:35.597
on today. If you are not here with us at
Dreamforce, of course, we've got a trail

00:42:35.680 --> 00:42:38.397
head. I I blew right through the applause,
but that's okay. You'll do it

00:42:38.480 --> 00:42:41.917
afterwards. And if you are here with us

00:42:42.000 --> 00:42:44.877
at Dreamforce, I I beg you, get over to

00:42:44.960 --> 00:42:47.517
Moscone West. It's across the street. We

00:42:47.600 --> 00:42:52.317
have AI learning labs. You will get in
there. There is an ocean of laptops with

00:42:52.400 --> 00:42:54.317
claw force setup. You can learn how to

00:42:54.400 --> 00:42:56.717
build your own command center and walk

00:42:56.800 --> 00:42:59.997
out of here with your org turned on. So

00:43:00.080 --> 00:43:04.710
that is AI Force. [applause]

00:43:07.200 --> 00:43:11.437
All right. Thank you. So now we have
something incredibly special. And to do

00:43:11.520 --> 00:43:14.397
that, I'm going to reintroduce Mr.
Mark Benning off. Mark.

00:43:14.480 --> 00:43:18.557
>> All right. Great job, Pat. How about
a hand for Patrick who's excited about

00:43:18.640 --> 00:43:22.477
that interface? [applause]
That is just the beginning of the

00:43:22.560 --> 00:43:27.037
interface that you're going to see.
I think AI Force remains the most exciting

00:43:27.120 --> 00:43:28.877
thing we have ever done at Salesforce.

00:43:28.960 --> 00:43:33.917
And to see this first version of it
running on Co-work and Claude, which is

00:43:34.000 --> 00:43:37.277
amazing. I don't know if you saw
the cover of Time magazine today, but

00:43:37.360 --> 00:43:39.757
Co-work is also on the cover of Time

00:43:39.840 --> 00:43:44.317
magazine. And here we have the CEO
of Enthropic right here, Daario. Hello,

00:43:44.400 --> 00:43:49.117
Ario. How are you? >> Hey,
>> great to have you. Fantastic.

00:43:49.200 --> 00:43:51.757
>> [applause] >> Great job,
Daario. You're doing an

00:43:51.840 --> 00:43:55.997
amazing job leading the AI industry,
guiding it all right from our Slack

00:43:56.080 --> 00:43:58.637
headquarters building.
We watch you every day.

00:43:58.720 --> 00:44:03.517
>> We're renting it from you. [laughter]
>> It's all good karma, isn't it? And uh

00:44:03.600 --> 00:44:07.997
we're watching you doing an incredible
job. You become the number one AI in the

00:44:08.080 --> 00:44:12.237
world, three times larger than
the nearest provider. It's been amazing to

00:44:12.320 --> 00:44:17.117
be partnered with you. It's all been
very karmic and kismmet and good. And

00:44:17.200 --> 00:44:19.997
one of the things I have to ask you
before we get into the interview, I want

00:44:20.080 --> 00:44:23.117
to talk to you about AI Force. I want to
talk to you about Cloud Force. I want to

00:44:23.200 --> 00:44:26.317
talk to you about how you're running
your own business. But wow, you wrote,

00:44:26.400 --> 00:44:30.397
you know, you I mean everything from
your first essay that you wrote, you

00:44:30.480 --> 00:44:32.717
know, about loving grace to to the essay

00:44:32.800 --> 00:44:35.357
this weekend on pacing has been

00:44:35.440 --> 00:44:40.317
incredible. But give us your state
of the AI industry and pacing and where

00:44:40.400 --> 00:44:44.237
your mind is right now. >> Yeah,
I I think it's maybe easiest to

00:44:44.320 --> 00:44:46.717
explain it by an analogy. So, let's say

00:44:46.800 --> 00:44:51.357
you're running a car company and another
car company, not yours, they have some

00:44:51.440 --> 00:44:52.717
kind of safety incident, right?

00:44:52.800 --> 00:44:55.277
Something goes wrong with the brakes,
uh, you know, something with the

00:44:55.360 --> 00:45:00.397
manufacturing. Now, you believe you have
the best safety record in the industry.

00:45:00.480 --> 00:45:01.837
What do you do? How do you approach it?

00:45:01.920 --> 00:45:05.357
Obviously, it's very tempting to attack
your competitor and say, "These guys are

00:45:05.440 --> 00:45:08.157
unsafe. We're safe." But I think the

00:45:08.240 --> 00:45:13.517
more responsible way to respond to it
is to say, "Hey, first of all, let's look

00:45:13.600 --> 00:45:16.797
let's look at our own record, right?
We may not have had this big high-profile

00:45:16.880 --> 00:45:20.397
incident, but I'm sure we're not perfect.
Let's look at everything and we

00:45:20.480 --> 00:45:24.557
can always be better. Let's make
our practices better. Um, let's recommmit

00:45:24.640 --> 00:45:26.797
transparency. Let's invest more in

00:45:26.880 --> 00:45:31.677
safety. Then let's organize the rest
of the industry and say, what can we do to

00:45:31.760 --> 00:45:35.997
set standards for everyone? What can we
do to make everyone's standards better?

00:45:36.080 --> 00:45:39.517
And then finally, there should be
an international component to it. And and

00:45:39.600 --> 00:45:43.277
that's essentially the the three-step
plan that I laid out that I laid out in

00:45:43.360 --> 00:45:47.997
the essay. the the first of which we
committed to and the the others of which

00:45:48.080 --> 00:45:51.917
we're going to have a dialogue with the
rest of the industry about and I think I

00:45:52.000 --> 00:45:53.437
think that's the way to lead the

00:45:53.520 --> 00:45:56.797
industry forward to set an example to

00:45:56.880 --> 00:46:00.317
say that everyone can always be better.

00:46:00.400 --> 00:46:04.477
Let me ask you a question Dario.
You know it's been amazing what you have

00:46:04.560 --> 00:46:06.957
been able to accomplish like I said but

00:46:07.040 --> 00:46:11.597
there are a lot of surprises also that
you have gone through. So you know just

00:46:11.680 --> 00:46:14.957
tell us what has been your biggest
surprise over the last decade and you

00:46:15.040 --> 00:46:17.757
know you've obviously been heads down in

00:46:17.840 --> 00:46:21.277
AI now for 10 years really in earnest.

00:46:21.360 --> 00:46:25.037
What's your biggest shock about where
we are right now? you know it's it's been

00:46:25.120 --> 00:46:28.237
the pace of the progress not just of the

00:46:28.320 --> 00:46:30.797
technology but of the economic side of

00:46:30.880 --> 00:46:34.237
it. So we you know I formulated the

00:46:34.320 --> 00:46:37.837
scaling laws along with some of my
co-founders which tell you that AI

00:46:37.920 --> 00:46:41.677
models get smarter and smarter the more
compute you throw into them. And so we

00:46:41.760 --> 00:46:45.917
had a prediction of just how capable
these models would be. But I think what

00:46:46.000 --> 00:46:50.237
we didn't appreciate is that it would
lead to these companies growing so fast

00:46:50.320 --> 00:46:53.677
to all these incredible, you know,
products that we're working together on

00:46:53.760 --> 00:46:57.997
and you've been talking about today
and and how quickly they would become

00:46:58.080 --> 00:47:01.357
central to everything that's going
on in the world, right? I just watched the

00:47:01.440 --> 00:47:05.677
talks before that where, you know,
you guys talked about MCP and co-work and

00:47:05.760 --> 00:47:09.997
claude skills and these are all new
things that people are just beginning to

00:47:10.080 --> 00:47:14.317
use, but they're being adopted so
quickly because the economic value is so

00:47:14.400 --> 00:47:18.237
is so great. So, I' I've just been
surprised that such a pace is possible

00:47:18.320 --> 00:47:20.877
in the business world.
>> Well, [snorts] I'll tell you at

00:47:20.960 --> 00:47:25.437
Salesforce, we are huge co-work fans and
also when I was in Europe, I met with so

00:47:25.520 --> 00:47:27.197
many customers who are co-work fans.

00:47:27.280 --> 00:47:30.957
It's incredible what you've done
with the product. I noticing over your

00:47:31.040 --> 00:47:34.877
shoulder here you've got a few
Salesforce alumni behind you who are

00:47:34.960 --> 00:47:38.477
helping you to run your company which >>
you train them well Mark you train them

00:47:38.560 --> 00:47:41.837
well [laughter] >> trying
to do my best to help the whole

00:47:41.920 --> 00:47:44.637
industry you know

00:47:44.720 --> 00:47:47.597
>> I measure myself by how many CEOs cos

00:47:47.680 --> 00:47:51.757
and CRO are in other companies
that all came from Salesforce you

00:47:51.840 --> 00:47:55.277
>> you do a fantastic job
of that no truly truly you do

00:47:55.360 --> 00:47:57.117
>> thank you

00:47:57.200 --> 00:47:59.917
but what I want to say is this I I want

00:48:00.000 --> 00:48:03.277
to say you know yes we're have to keep

00:48:03.360 --> 00:48:07.117
our eye on the pace of AI you know it's
been amazing what's happened over 10

00:48:07.200 --> 00:48:08.477
years no one could have written the

00:48:08.560 --> 00:48:11.517
story now these interfaces are truly

00:48:11.600 --> 00:48:16.557
amazing the demo we just saw
is remarkable I think every customer here

00:48:16.640 --> 00:48:18.397
wants to have that same interface on all

00:48:18.480 --> 00:48:20.637
of their systems everybody wants to

00:48:20.720 --> 00:48:23.757
unlock the trap value you know what's

00:48:23.840 --> 00:48:28.477
what is your kind of recommendation
for everyone in this room and the virtual

00:48:28.560 --> 00:48:32.317
room. Obviously, you can see we have
10,000 people all over this room, but 10

00:48:32.400 --> 00:48:34.957
million joining us online. You know,

00:48:35.040 --> 00:48:37.837
what actions do you want us to take?

00:48:37.920 --> 00:48:40.077
>> Yeah. So, you know,
I would I would just

00:48:40.160 --> 00:48:43.597
say when I look at the technology versus

00:48:43.680 --> 00:48:48.237
how much it has diffused, even if we
freeze the technology in place, which

00:48:48.320 --> 00:48:51.837
we're not doing, pacing the frontier
is not not doing that at all. The

00:48:51.920 --> 00:48:53.597
technology will keep getting better. But

00:48:53.680 --> 00:48:56.237
just suppose we freezed it in place.

00:48:56.320 --> 00:48:59.197
Even if that were the case, we're making

00:48:59.280 --> 00:49:02.397
use of maybe only five or 10% of what

00:49:02.480 --> 00:49:04.957
the possible value of the technology is.

00:49:05.040 --> 00:49:08.317
So, I'll I I'll give you just an example
that relates to what we're doing

00:49:08.400 --> 00:49:11.117
together and to the uh CCO you just uh

00:49:11.200 --> 00:49:16.157
you just pointed at, which is that Paul
uh you know, every day now he he wakes

00:49:16.240 --> 00:49:20.957
up and if he wants to look at, you know,
our our head go to market prospects, he

00:49:21.040 --> 00:49:24.877
still uses Salesforce, but he uses
Salesforce with Claude. He talks to

00:49:24.960 --> 00:49:29.837
Claude using Salesforce's data about,
you know, what are the what are the 10

00:49:29.920 --> 00:49:31.117
biggest deals we're doing this week?

00:49:31.200 --> 00:49:34.477
What are the 10 deals we're most likely
to lose? What are the themes in those

00:49:34.560 --> 00:49:37.037
deals? How do we win those deals? You

00:49:37.120 --> 00:49:39.197
know, just just making use of all the

00:49:39.280 --> 00:49:42.077
information fluently with Claude and and

00:49:42.160 --> 00:49:46.397
it's it's really incredible and and the
fraction of people who have seen this

00:49:46.480 --> 00:49:50.477
and seen that this is possible is still
small compared to those who could gain

00:49:50.560 --> 00:49:54.397
utility from it. And so there
is still so much diffusion left to do.

00:49:54.480 --> 00:49:58.237
>> Well, we are really excited to wake
everybody up at the show to show people

00:49:58.320 --> 00:50:01.997
what the possibilities are for the future,
how we're going to show them

00:50:02.080 --> 00:50:05.677
that data layer, which as you know,
I think is really critical, the having

00:50:05.760 --> 00:50:09.437
that grounding of the data.
We've talked about that so many times. The

00:50:09.520 --> 00:50:13.357
application and semantic layer,
giving it the AI even more intelligence

00:50:13.440 --> 00:50:17.917
capability, the agentic layer that
you've really have helped pioneer, and

00:50:18.000 --> 00:50:21.597
now this incredible interface layer.
and we're so excited that the first one is

00:50:21.680 --> 00:50:23.677
on co-work. Congratulations. Well done.

00:50:23.760 --> 00:50:25.197
>> We're going to do
incredible things together.

00:50:25.280 --> 00:50:27.597
>> Mario, you're doing a great job.
Thanks for everything you're doing for the

00:50:27.680 --> 00:50:29.357
whole industry. We're so grateful to you.

00:50:29.440 --> 00:50:32.157
>> Thank you for having me.
>> Really thrilled. Thank you so much.

00:50:32.240 --> 00:50:34.637
>> All right. >> And thank
you for coming to Dreamforce.

00:50:34.720 --> 00:50:36.527
Please thank the anthropic team.

00:50:36.610 --> 00:50:39.290
[cheering] [applause]

00:50:41.040 --> 00:50:43.117
Where am I going? [applause]

00:50:43.200 --> 00:50:48.317
And now, please welcome back from that
brief intermission, Patrick Stokes. Give

00:50:48.400 --> 00:50:50.957
him a hand. >> [applause]

00:50:51.040 --> 00:50:53.197
>> All right,

00:50:53.280 --> 00:50:55.757
me again just for a minute. Okay, so I

00:50:55.840 --> 00:50:58.477
think you can see how special this is.

00:50:58.560 --> 00:51:00.637
And what I really want is for you all to

00:51:00.720 --> 00:51:03.277
go out and feel it. You know, Daario was

00:51:03.360 --> 00:51:05.677
right. When you start using Salesforce

00:51:05.760 --> 00:51:07.997
with an agentic interface, the amount of

00:51:08.080 --> 00:51:11.037
value that you get from Salesforce just

00:51:11.120 --> 00:51:14.077
explodes. It's an incredible experience.

00:51:14.160 --> 00:51:16.877
Okay, so we've talked about AI Force.

00:51:16.960 --> 00:51:18.797
It's time to talk for a few minutes

00:51:18.880 --> 00:51:21.517
about Agent Force. You know, Agent Force

00:51:21.600 --> 00:51:26.237
has been this incredible platform for us.
I think I was the one launching it

00:51:26.320 --> 00:51:29.997
maybe two or three years ago. I've
lost track of time. Uh right up on this

00:51:30.080 --> 00:51:31.997
stage. And then in that time, we have

00:51:32.080 --> 00:51:35.117
over 30,000 customers on this platform.

00:51:35.200 --> 00:51:38.717
We're doing 7 billion AWUs. We've been

00:51:38.800 --> 00:51:43.037
adding more and more to it like agent
script and voice which are GA now. But

00:51:43.120 --> 00:51:46.397
you know, we've kind of learned
something as we've started putting this

00:51:46.480 --> 00:51:50.957
out. This is built as a platform.
So any of you can come and build your own

00:51:51.040 --> 00:51:54.717
agents. But what we learned is that
building agents, it's actually kind of

00:51:54.800 --> 00:51:57.117
tricky. Building with a probabilistic

00:51:57.200 --> 00:52:02.237
system is a new muscle, is a new skill
that we all have to learn. And so we

00:52:02.320 --> 00:52:03.917
wanted to solve for that. So this year

00:52:04.000 --> 00:52:06.637
we have been hard at work building out

00:52:06.720 --> 00:52:09.517
ofthebox agents that sit on top of agent

00:52:09.600 --> 00:52:12.237
force that anyone in the organization

00:52:12.320 --> 00:52:15.037
can go and implement and deploy. Anyone

00:52:15.120 --> 00:52:19.677
not just it but your business users
as well. And that starts with agents like

00:52:19.760 --> 00:52:22.157
Hunter. Marcus talked
about this a little bit.

00:52:22.240 --> 00:52:26.477
outbound sales agent out there
responding to your to your leads,

00:52:26.560 --> 00:52:31.117
hunting them down and trying to turn
it into real pipeline or Piper, which

00:52:31.200 --> 00:52:34.797
you're going to see in just a moment,
which sits on your website, responding

00:52:34.880 --> 00:52:38.717
to questions that all of your customers
might have. And then of course, we have

00:52:38.800 --> 00:52:42.317
Casey when you need to get help.
You can go see Casey right now on

00:52:42.400 --> 00:52:46.237
help.salesforce.com.
You can deploy this on your own website

00:52:46.320 --> 00:52:49.837
so that your customers can get help. But
your customers aren't the only ones who

00:52:49.920 --> 00:52:53.917
sometimes need help. Sometimes your
employees need a little bit of help as

00:52:54.000 --> 00:52:56.477
well. And we have Paige for IT service

00:52:56.560 --> 00:53:01.357
and HR service. So if your laptop
breaks, you know exactly where to go.

00:53:01.440 --> 00:53:05.277
And as Mark pointed out, we're
incredibly excited about our allnew

00:53:05.360 --> 00:53:08.317
customer agent, Finn, which is just an

00:53:08.400 --> 00:53:10.157
incredible agent. I hope you get down to

00:53:10.240 --> 00:53:16.880
the campground to see Finn.
And now to bring Agent Force.
