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more excited about a dream force in our

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history. This is going to be absolutely

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incredible. You're going to see some

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truly amazing technology. You're going

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to meet some incredible people and we

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hope to open a door for all of you. Now,

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for the last two months, I've been in

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Europe. It's been amazing. I've met
with hundreds of you. You've inspired me.

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You've energized me. You've really shown

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me what the future was. And it's been an

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incredible experience.

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But I'll tell you something amazing that

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occurred to me while I was in Europe. I

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had this awesome meeting with one of our

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top customers in Lison, Switzerland. And
it was like exhaust long meeting. It was

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like three hours.
And we were getting down to the end of

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the meeting and I was like, I really
want to show you what we're going to do

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at Dreamforce. It's going to be amazing.

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And so finally, I had our CEO
of Switzerland with us. He's here today. I

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said, "All right, let's show them this
amazing new technology." And we showed

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them the beginning of something we're

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going to show you today called AI Force.

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And they started using this platform.

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We've been using it to kind of build and

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run our company now for several months.

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It's been transformational for us. In

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this case, we were using the version

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built on claude we call co-work and
and this this cloud force product we're

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going about to show it to you for the

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first time. The customer at the end of

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it said this is really something like I

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see several things. One we had built a

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full new interface across their entire

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enterprise and did a complete AI

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transformation in real time with the

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customer. That was awesome. But number

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two was this. The customer said, "Wow,

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what I see happening right now is that

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you are really unleashing for me trapped

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value in my system that I knew was

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there, locked in the metadata, locked in

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my systems. And for the first time, for

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the first time, for the first time, they

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saw that TR value coming into real value

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for their company. That's when we

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realized we could say, "Hey, AI, meet

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this number one CRM, Salesforce, and

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unlock this trap value from anywhere."

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Now, I want to just tell you, we are

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here to do many things with you. Now,

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one of the things you're going to see
is that when we get into this incredible

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platform for our trailblazers, do we

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have any trailblazers in the audience

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today? Got a couple of them here.

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for our trailblazers. This is the most

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empowering piece of technology we've

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seen. It it really is becomes a partner

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for you. It becomes a partner in helping
you to execute the next generation of

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your enterprise. And these
demonstrations that you're going to see

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are unlike anything we have ever

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demonstrated at Dreamforce before.

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Now, as you know, we are here to excite

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you. We are here to motivate you. We are

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here to inspire you, but mostly we are

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here to do what?

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>> Thank you. Thanks to each and every one

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of you for what you do for us every

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single day. We are so grateful to you

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for what you do for us. We know that you
have a choice in vendors and we know

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that you have a choice in where you
have to put your time and to come here to

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this show and spend time with us,
it's very meaningful to us. So, thanks for

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being a great customer. Thank you
for coming to San Francisco and thank you

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for coming to this incredible
dream force. [applause]

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Now, [cheering] [applause]

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20 years of these trailblazers. It's

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been 20 years of these trailblazers. 23

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million trailblazers

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all over the world. 90 countries, 700

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community groups. I saw Steve Mo got an

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amazing blue blazer. Where are you? Got

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your golden blazer. Stand up, Steve.

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Here's Steve. Great job.

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>> Yeah. [applause] How long
have you been a trailblazer now?

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>> Uh, I celebrated my Salesforce birthday

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the day that my first user ID was

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created uh in August of 2003. >> Steve,
we could not be more proud of you

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and how you have lit up the whole
community and you just guide us

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everywhere all over the world. Thank
you for being such a great partner with

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Salesforce. Great job,
Steve. >> [applause]

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>> incredible.

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And Steve represents each of those 23

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million trailblazers all over the world.

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You know, um it's going to be an amazing
show with all these trailblazers. And as

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I said, I think the technology that
you're going to see is going to really

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take all you guys to another level.
But listen,

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listen, this is the biggest and most

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important Dream Force ever. And we've

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got all the greatest players here. We've

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got all the most incredible people from
all over the world. You know that Daario

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is going to be in the keynote in a little
bit. We've got Jensen is going to

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be here. We've got Sam speaking here

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later. Tony and Robin. We have all of

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our friends here. Isn't it amazing?

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And one more thing, we have 1600

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sessions for you. One really critical

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point about these sessions. We expect

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you to go to each and every one of them.

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We put a lot of work into them. 1,600.

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Let's do that. Okay.
Tomorrow night. How was Gwen Stefani?

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Was that awesome? [cheering]
[applause] Yeah. Well, we also have

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Usher coming as well.
That's going to be awesome. [cheering]

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And here's one more thing. We're going

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to be giving another another uh

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incredible $10 million to the UCSF

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Children's Hospitals tomorrow night.

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You've now raised a total of $130 million

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through that concert every year

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[applause] for this hospital. Amazing

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what you are doing. You already know we

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so strongly believe that business is
the greatest platform for change. You can

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see what we've done. About a billion
dollars of grants since we started the

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company. 11 million hours of

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volunteerism, 65,000 nonprofits and

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NOS's run on our service for free. And

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this is where I get to say this.

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If you are with a nonprofit or NGO and

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you are here at the conference, will you

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stand up and be recognized, please?

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[applause]

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[applause] Amazing.
And this is the opportunity for

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our commercial customers to realize that

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nonprofits and NOS's do not have as many
resources as our commercial customers.

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Please support them and help them. And

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not only are we giving back at this

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scale, but one more thing, we are also

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deeply committed to San Francisco. Now,

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with $156 million given for our public

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schools, $130 million to our hospitals,

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we have done $1.7 million hours of

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volunteerism here in San Francisco and

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Oakland. And we support 4,000 local

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NOS's. We've even given $13 million
to our local police force to keep all of

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you safe. But we believe so strongly

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through this kind of $300 million in

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alltime giving that we have to give back

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to the communities that have given so

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much to us. One more thing, we're also

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deeply committed to America as well. We

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now run 15 of the 15 cabinet agencies.

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50 out of 50 states also now run on

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Salesforce. All built on

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our core values. Our core
values of trust. The trust we

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have with all those trailblazers,
their success is our highest priority.

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The innovation you'll see here at the
show that we've been delivering day in

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and day out for 27 years. The equality

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of every trailblazer. We so strongly

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believe in that. And the sustainability

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of our world, creating a net zero

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company. And that is why we have been

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influenced now as one of the most

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ethical companies in the world by

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ethosphere 17 times. Probably one of the

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most meaningful recognitions that we

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have received. Thank you so much. And it

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has delivered the largest and most

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trusted enterprise software company in

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the world. an incredible slide as we

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slide into these, you know, very high
ranks of these amazing companies. I

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guess you could say some people said,
"Well, is salesforce slowing?" I said,

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"Well, actually,
I don't know if you noticed,

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we spent 30, three years in the 30

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billions in revenue. We spent just two

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years now in the 40 billions in revenue.

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And next year, we're entering into
the 50 billions in revenue." Looks pretty

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good to me, actually. The chart, not

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bad. Not a horrible chart. >> [applause]

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>> Thank you. And 27 years of amazing

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innovation inspired by all of you,

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especially our trailblazers. Incredible

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what you have been doing for us.

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And that in that innovation, it's organic,
it's inorganic. And let me also

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say this, it's also these
incredible companies in

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San Francisco that we've kind of become
part of our Ohana. And we want to

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welcome starting today Finn, now part
of Agent Force, the highest performing

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customer agent in the world. Amazing
company. Anybody here from Finn? Stand

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up. If you were Finn, would you and be
recognized? Oh, we have our Finn team

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right over here. Congratulations and
welcome to Dreamforce. Great to see you,

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Owen. Fantastic.

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Okay, look, it's been 10 years of

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pioneering AI here in the enterprise.

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You have all been going through this

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with us. It's been an amazing journey.

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There's no question about it.
And then we've been hearing all this

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kind of crazy nonsense about the SAS
apocalypse, especially over the last six

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months. Hasn't it been wild? But I think
that we realize that SAS apocalypse, but

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it's not about the end of software, but it
may be about the end of software that

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makes humans do all the work.
And I think you're going to see that

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especially at the show. Yeah. It's been

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incredible to watch the success of

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Salesforce this year, the growth, the

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capability of our customers. In our

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second quarter, we just delivered 46.4
billion in revenue guidance, delivered

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another billion dollars in free cash

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flow, 14% CRPO growth. It was awesome.

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Our lowest customer attrition ever, our

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longest customer contracts ever. And

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it's all driven by the deep commitment

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that we have at Salesforce to do this to

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help you connect with your customers in

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a whole new way. How do we do that? And

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now as you start to begin to see the

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technology that we're about to reveal,

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there's this fundamental question. And

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the question is this. How are we

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unlocking this trap value across every

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single app? Now, at Salesforce, we are

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starting to do this. It's been amazing.

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We already have 7,000 users on

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CloudForce. So, while you're at the

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show, take our Salesforce employees

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aside and say, "Show me how you're

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running Salesforce."
You'll see the the Slack bots that we

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have running and the co-workers that we

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have running in Lightning and that we

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generated $500 million last quarter in

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pipeline. you incredible with our new

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Hunter and Piper agents, but we're we

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resolve 5 million service conversations

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with Casey on help.salesforce.com.

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We're being the change that we want to

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see with you. We believe that every

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company can become an agentic enterprise

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and we're going to show you the best way

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to do it by doing it ourselves. It's

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been awesome for us. And as I've gone

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around the world, I see it in all of

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you. I see it in your eyes, your

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inspirations, your ideas. I see these

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companies changing and transforming in

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ways I could have never imagined.

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No. AI has opened a door that's never
been opened before. How many of you in

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San Francisco while you've been here

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have already jumped into a Whimo?

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Anybody here jump in a Whimo? Not too

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many. Well, you might want to try it.

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It's kind of an amazing experience. It's

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an autonomous vehicle driven by AI.

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And one of the things about it is it's
kind of a metaphor in many ways. I told

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you about my trip to Europe. Well, when

250
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I was in Europe for two months, I didn't

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see a single autonomous vehicle. That
was kind of a metaphor to me. Well, we

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might be living in it here. Or if you
go to Shanghai, maybe it's AI on steroids

253
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right now.

254
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But when I went to Europe, I didn't see

255
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that same kind of transformation

256
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that same eye kind of same uh AI global

257
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you know global I would
say unbalanced capability

258
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you know where some countries have more
AI than others you know this is a very

259
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real thing but it's also true in our

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customers too when I go to visit all of

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you and I just spent my time in with

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hundreds of you that probably what I

263
00:16:41,040 --> 00:16:44,157
love doing more than anything else. What

264
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I saw was a lot of unevenness
when it comes to AI.

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So that idea

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is that when we start to look at what AI

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can do, yes, the door is opening but not

268
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everyone has gone through it yet. In

269
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many cases, some of our customers are
kind of stuck. They're kind of stuck in

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the old world. Maybe they're even using
chat GPT or claude co-work during the

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day at home, but when they get
to their businesses and they get to their

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enterprises, they still don't see that

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enterprise transformation. Do you know

274
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what I'm saying? And I think we have to

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do more to help you
accelerate that transformation.

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But one of the key parts about that is

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this. Models alone cannot run the

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enterprise. Models alone are not
going to show us what's going to what's

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possible. Models also are very
probabilistic. Do you know what that

280
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means? They're probabilistic. Like
they kind of know what's going on, but

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they're not grounded in a single set
of truth like your traditional Salesforce

282
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apps. Oh, I have a friend back home and

283
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they've built this amazing app on Claude
Co-work. And every time he shows me the

284
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app, he goes, "Well, this is this
amazing app, but this number, I know

285
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it's wrong every time. I know it's not
exactly the right number." I said that's

286
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because it's not grounded in your single

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source of truth. It's not grounded in

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your core data set. And then how can you

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do that? The the idea really is how can

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you bring that probabilistic world, the AI
world to the deterministic world. The

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deterministic world is where all
that corporate data is, where the single

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source of truth is. That is the question

293
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that has been on our mind and that is

294
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the bridge that we want to cross because

295
00:18:35,440 --> 00:18:38,317
when we look at enterprise intelligence,

296
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yes, we love these probabilistic AI

297
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systems, but how do we deliver the

298
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governance and the security and the

299
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workflows and the apps and the rules and

300
00:18:48,080 --> 00:18:51,037
the context all of them? How do you

301
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bring all the power of the corporate

302
00:18:53,200 --> 00:18:56,077
system into the AI? And then one more

303
00:18:56,160 --> 00:18:58,797
thing, how do you then layer in these

304
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four critical layers? One, how do you
deliver the data? Because we all know

305
00:19:03,760 --> 00:19:05,757
you've got to get your data right to get

306
00:19:05,840 --> 00:19:09,517
your AI right. Two, how do you take the

307
00:19:09,600 --> 00:19:13,597
power of the apps which have
all the intelligence of the

308
00:19:13,680 --> 00:19:15,437
business and all of the capability and

309
00:19:15,520 --> 00:19:18,877
the metadata and the semantics that's

310
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deep in the analytics layers,
the semantic layer. How do we unleash a

311
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digital workforce with agents like we've
been talking about here for the last

312
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several years? And how can we build a

313
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radically different interface on all of

314
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those things? These four layers,
data, apps and semantics, agents and

315
00:19:38,560 --> 00:19:40,317
interface, that is what we want to

316
00:19:40,400 --> 00:19:43,277
transform right now. And to make that

317
00:19:43,360 --> 00:19:46,077
happen, to really bring enterprise

318
00:19:46,160 --> 00:19:49,357
intelligence to run on our core system,

319
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we have to unify the probabilistic

320
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intelligence with that deterministic

321
00:19:54,240 --> 00:19:56,477
intelligence. And the interface and

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00:19:56,560 --> 00:19:59,677
agents remain probabilistic. And that is

323
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great as long as they are grounded

324
00:20:03,440 --> 00:20:07,197
inside the deterministic data, the

325
00:20:07,280 --> 00:20:10,797
source of truth of data, the data layer

326
00:20:10,880 --> 00:20:13,277
and the absent semantics as well where

327
00:20:13,360 --> 00:20:16,717
you have spent so much time educating

328
00:20:16,800 --> 00:20:18,237
those applications on who your

329
00:20:18,320 --> 00:20:22,717
businesses are and how they run. So at

330
00:20:22,800 --> 00:20:24,717
this show, what we will do and what

331
00:20:24,800 --> 00:20:26,077
we're going to do over the next 30

332
00:20:26,160 --> 00:20:29,837
minutes is show you those four layers in

333
00:20:29,920 --> 00:20:33,437
an incredible new way. Data 360, a layer

334
00:20:33,520 --> 00:20:36,557
that helps you to integrate, to federate

335
00:20:36,640 --> 00:20:39,837
and harmonize all of your data. And that

336
00:20:39,920 --> 00:20:41,917
means connect everything in your

337
00:20:42,000 --> 00:20:45,117
enterprise together to smooth it out.

338
00:20:45,200 --> 00:20:49,117
Okay? and then to let it drive the AI

339
00:20:49,200 --> 00:20:51,997
and two to unleash through a new

340
00:20:52,080 --> 00:20:54,717
headless version of our applications the

341
00:20:54,800 --> 00:20:58,077
the fundamental application and semantic

342
00:20:58,160 --> 00:20:59,597
intelligence

343
00:20:59,680 --> 00:21:03,357
to drive that intelligence and then let

344
00:21:03,440 --> 00:21:06,477
the agents and let the interface do what

345
00:21:06,560 --> 00:21:11,757
it's going to do. When we get to the
interface layer, I promise you this.

346
00:21:11,840 --> 00:21:14,877
When we get to the interface layer,
I promise you this. You will see an

347
00:21:14,960 --> 00:21:19,357
interface unlike anything you have
ever seen before. It will transform your

348
00:21:19,440 --> 00:21:24,077
enterprise.
And that is what is exciting. Now,

349
00:21:24,160 --> 00:21:25,837
people have been saying as I've said

350
00:21:25,920 --> 00:21:28,797
that to them, how is that possible? How

351
00:21:28,880 --> 00:21:31,117
is it possible that

352
00:21:31,200 --> 00:21:33,357
so much could change so quickly at the

353
00:21:33,440 --> 00:21:36,237
interface layer? Well, for those of you

354
00:21:36,320 --> 00:21:39,037
who know how Salesforce operates,

355
00:21:39,120 --> 00:21:43,277
we operate through a metadata platform,
you know, when you're working in

356
00:21:43,360 --> 00:21:46,237
Lightning and you're running Lightning
applications and where you're building

357
00:21:46,320 --> 00:21:50,237
on Salesforce, you're writing in metadata.

358
00:21:50,320 --> 00:21:54,237
You're writing in the objects and the
interfaces and the rules. You're writing

359
00:21:54,320 --> 00:21:57,117
in the fields and the relationships.

360
00:21:57,200 --> 00:22:00,237
You're writing in the permissions
and the business logic and security and

361
00:22:00,320 --> 00:22:04,637
analytics. You're writing into
the metadata and then it gets decomposed

362
00:22:04,720 --> 00:22:06,557
into the database.

363
00:22:06,640 --> 00:22:09,917
It gets pushed down into our database.

364
00:22:10,000 --> 00:22:12,637
It's not fixed. I loved it when we

365
00:22:12,720 --> 00:22:17,117
announced headless and everybody thought
we somehow had cut the head off of our

366
00:22:17,200 --> 00:22:19,357
apps.

367
00:22:19,440 --> 00:22:22,397
There was never any head on the apps. It

368
00:22:22,480 --> 00:22:25,277
was always in the metadata layer. It's

369
00:22:25,360 --> 00:22:27,757
just it's hard to explain that to folks

370
00:22:27,840 --> 00:22:32,397
who are not Salesforce folks. So,
it's down in the metadata layer and

371
00:22:32,480 --> 00:22:34,637
then it's been recomposed

372
00:22:34,720 --> 00:22:38,717
into Safari or Chrome. It's been

373
00:22:38,800 --> 00:22:42,637
recomposed into the browsers

374
00:22:42,720 --> 00:22:45,597
or into iOS.

375
00:22:45,680 --> 00:22:47,917
And now it's going to get recomposed

376
00:22:48,000 --> 00:22:50,877
into these AI interfaces.

377
00:22:50,960 --> 00:22:53,997
It gets recomposed into

378
00:22:54,080 --> 00:22:57,517
co-work. It gets recomposed into Slack.

379
00:22:57,600 --> 00:22:59,917
it gets recomposed

380
00:23:00,000 --> 00:23:02,237
into lightning.

381
00:23:02,320 --> 00:23:06,477
So that is what becomes really dramatic.

382
00:23:06,560 --> 00:23:09,117
It's an interface revolution.

383
00:23:09,200 --> 00:23:10,637
But we've seen a lot of interface

384
00:23:10,720 --> 00:23:14,237
revolutions. We went from DOSs to gueies

385
00:23:14,320 --> 00:23:18,877
and we went from guies to web and we
went from web to mobile. And today

386
00:23:18,960 --> 00:23:20,477
you're going to see and I bet a lot of

387
00:23:20,560 --> 00:23:22,797
you have not yet seen this. You're going

388
00:23:22,880 --> 00:23:26,957
to see AI interfaces that are dynamic

389
00:23:27,040 --> 00:23:30,637
and intelligent that are composable

390
00:23:30,720 --> 00:23:35,277
and alive and that can
work with you in the

391
00:23:35,360 --> 00:23:37,517
fundamental administration of the

392
00:23:37,600 --> 00:23:40,077
applications can work with you in

393
00:23:40,160 --> 00:23:42,877
building the applications and work with

394
00:23:42,960 --> 00:23:45,677
you in operating the applications

395
00:23:45,760 --> 00:23:49,917
because the interface itself is alive.

396
00:23:50,000 --> 00:23:52,877
Some people say the interface is living.

397
00:23:52,960 --> 00:23:56,637
It's really interesting. I'm going
to let you determine what you think about

398
00:23:56,720 --> 00:24:00,637
that interface. Now,
to make all this happen, the first

399
00:24:00,720 --> 00:24:03,277
thing we had to do is write a layer that

400
00:24:03,360 --> 00:24:05,277
would empower all that. We knew we

401
00:24:05,360 --> 00:24:08,077
wanted the dynamism. We knew we wanted

402
00:24:08,160 --> 00:24:10,797
the intelligence. We knew that we wanted

403
00:24:10,880 --> 00:24:13,517
to deep go down into that metadata and

404
00:24:13,600 --> 00:24:15,597
pull it up. We knew that it had to be

405
00:24:15,680 --> 00:24:19,597
secure and governed. And one more thing,

406
00:24:19,680 --> 00:24:24,797
we knew that it had
to have zero data retention.

407
00:24:24,880 --> 00:24:29,037
Now, three years ago we were here,
we talked about zero data retention. That

408
00:24:29,120 --> 00:24:33,437
means this. When you're
working in Salesforce apps

409
00:24:33,520 --> 00:24:36,477
and when you're working on our platforms,

410
00:24:36,560 --> 00:24:39,517
your data is your data. It does not go

411
00:24:39,600 --> 00:24:42,637
in the models. We've audited it. We've

412
00:24:42,720 --> 00:24:45,677
tested it. We've tried it. Regardless of

413
00:24:45,760 --> 00:24:48,717
what you've heard on media or from other

414
00:24:48,800 --> 00:24:51,677
vendors, let me assure you that

415
00:24:51,760 --> 00:24:54,317
Salesforce products are built with zero

416
00:24:54,400 --> 00:24:57,597
data retention, tested over and over

417
00:24:57,680 --> 00:25:01,197
again by our security teams. Your data

418
00:25:01,280 --> 00:25:04,557
is your data. You're not training any

419
00:25:04,640 --> 00:25:07,117
other model when you're using our

420
00:25:07,200 --> 00:25:09,037
products.

421
00:25:09,120 --> 00:25:12,397
This is extremely important having ZDR

422
00:25:12,480 --> 00:25:15,277
built in. And then when you put it all

423
00:25:15,360 --> 00:25:17,917
together, when you put all those things

424
00:25:18,000 --> 00:25:21,357
together, you get AI force. You get

425
00:25:21,440 --> 00:25:23,917
those capabilities and you get this live

426
00:25:24,000 --> 00:25:26,957
interface that entrops the the value.

427
00:25:27,040 --> 00:25:28,797
And then we're going to deliver for you

428
00:25:28,880 --> 00:25:32,477
AI force in many forms.

429
00:25:32,560 --> 00:25:34,157
If you're a co-work user, you're going

430
00:25:34,240 --> 00:25:37,437
to get Cloud Force. If you are a Slack

431
00:25:37,520 --> 00:25:39,997
user, you're going to get Slack Force.

432
00:25:40,080 --> 00:25:44,157
If you're a Lightning user, you're going
to get the new co-orker. And there will

433
00:25:44,240 --> 00:25:46,957
be many others too. And we will also

434
00:25:47,040 --> 00:25:49,917
deliver an SDK so you can build your own

435
00:25:50,000 --> 00:25:53,517
AI force applications as well. This is

436
00:25:53,600 --> 00:25:58,317
really the most exciting thing I have
ever seen for Salesforce because we have

437
00:25:58,400 --> 00:26:02,557
been talking about the data layer for
a long time. We have been talking about

438
00:26:02,640 --> 00:26:06,877
the applications and semantic layer
for a long time and we have been talking

439
00:26:06,960 --> 00:26:08,797
about now the agentic layer for three

440
00:26:08,880 --> 00:26:11,917
years. And now for the first time we're

441
00:26:12,000 --> 00:26:14,077
talking about this

442
00:26:14,160 --> 00:26:18,877
a live interface on Salesforce unlocking

443
00:26:18,960 --> 00:26:23,037
this trap value finding the patterns

444
00:26:23,120 --> 00:26:26,157
across all your data getting answers in

445
00:26:26,240 --> 00:26:29,757
seconds not days and now anyone can get

446
00:26:29,840 --> 00:26:33,597
that value from Salesforce.

447
00:26:33,680 --> 00:26:36,797
That is the power of AI force. And while

448
00:26:36,880 --> 00:26:41,117
you might not have seen this from other
vendors yet, I assure you, you're about

449
00:26:41,200 --> 00:26:43,277
to see something that I am sure that

450
00:26:43,360 --> 00:26:46,557
will get repeated over and over again

451
00:26:46,640 --> 00:26:48,957
throughout our whole industry.

452
00:26:49,040 --> 00:26:51,837
Just like the trailblazers have said in

453
00:26:51,920 --> 00:26:54,077
this conference now for almost three

454
00:26:54,160 --> 00:26:57,357
decades, I'm confident you're will see

455
00:26:57,440 --> 00:27:00,957
this pattern repeat everywhere else.

456
00:27:01,040 --> 00:27:03,357
We saw Steve Mo. We saw how incredible

457
00:27:03,440 --> 00:27:05,997
our trailblazers are. They are going to

458
00:27:06,080 --> 00:27:09,197
be even more incredible with AI force.

459
00:27:09,280 --> 00:27:11,277
They are going to be even more powerful

460
00:27:11,360 --> 00:27:13,837
to administer, develop, and operate

461
00:27:13,920 --> 00:27:16,797
these systems across all of these

462
00:27:16,880 --> 00:27:20,557
layers. It is really awesome. And you're

463
00:27:20,640 --> 00:27:23,117
going to see the demo and pay attention.

464
00:27:23,200 --> 00:27:27,197
It's going to be really incredible.

465
00:27:27,280 --> 00:27:30,877
Now, we've talked about the vision of

466
00:27:30,960 --> 00:27:34,317
lighting up the data, making sure,

467
00:27:34,400 --> 00:27:37,037
excuse me, making sure your data is

468
00:27:37,120 --> 00:27:40,717
ready for you. And two,

469
00:27:40,800 --> 00:27:43,357
making sure all of our apps, which were

470
00:27:43,440 --> 00:27:48,317
always built this way, always built
with metadata first, so that this moment

471
00:27:48,400 --> 00:27:50,317
would be a moment they could take

472
00:27:50,400 --> 00:27:53,597
advantage of, are also ready for you.

473
00:27:53,680 --> 00:27:57,277
and three the agentic layer as well so

474
00:27:57,360 --> 00:28:00,157
that it can really deliver that value.

475
00:28:00,240 --> 00:28:04,157
Now I know many of you are already
starting to use these incredible agents.

476
00:28:04,240 --> 00:28:08,477
How many of you have been
on salesforce.com or informatica.com or

477
00:28:08,560 --> 00:28:10,877
already using Piper by the way this

478
00:28:10,960 --> 00:28:13,517
qualification agent quite a few hands.

479
00:28:13,600 --> 00:28:18,077
It is amazing. You know you're talking
to Piper. We're going to demo it in a

480
00:28:18,160 --> 00:28:20,157
second. You know, it's helping to

481
00:28:20,240 --> 00:28:22,237
qualify your prospects and your

482
00:28:22,320 --> 00:28:25,117
customers. Hunter Hunter went out and

483
00:28:25,200 --> 00:28:27,597
generated $500 million of pipeline for

484
00:28:27,680 --> 00:28:29,997
me last quarter. It was kind of amazing

485
00:28:30,080 --> 00:28:33,757
what p what Hunter did. Casey Casey

486
00:28:33,840 --> 00:28:36,637
answered five million customer service

487
00:28:36,720 --> 00:28:39,997
issues for me u so far since I launched

488
00:28:40,080 --> 00:28:42,957
it about 18 months ago. And Paige is

489
00:28:43,040 --> 00:28:46,557
doing our ITSM work and HR capabilities.

490
00:28:46,640 --> 00:28:51,037
And Marshall is doing this incredible
work as well in the supply chain. And

491
00:28:51,120 --> 00:28:54,877
now we have Finn, which is the number
one customer service agent. We're even

492
00:28:54,960 --> 00:28:59,757
using that on help.salesforce.com already.
It's incredible what Finn is.

493
00:28:59,840 --> 00:29:04,157
And we got that running, I think,
in about 12 days at Salesforce. It's an

494
00:29:04,240 --> 00:29:05,997
incredible capability that you can go

495
00:29:06,080 --> 00:29:09,117
super fast with. that idea that you have

496
00:29:09,200 --> 00:29:11,837
those three layers data apps and

497
00:29:11,920 --> 00:29:15,277
semantics and agents and then add the

498
00:29:15,360 --> 00:29:18,077
interface on top. Adding the interface

499
00:29:18,160 --> 00:29:23,357
on top means that everything is going
to change. So one of the things I noticed

500
00:29:23,440 --> 00:29:28,077
when I was with all the customers
for the last two months and it was pretty

501
00:29:28,160 --> 00:29:32,237
incredible being there with everybody
but the applications kind of looked

502
00:29:32,320 --> 00:29:34,797
mostly the same that they've looked like

503
00:29:34,880 --> 00:29:39,757
for the last few years. And I would say
to the CEOs and CIOS and cos of these

504
00:29:39,840 --> 00:29:43,277
companies, do you feel like you've gone
through an enterprise transformation?

505
00:29:43,360 --> 00:29:45,197
Well, we've got this pilot going or we

506
00:29:45,280 --> 00:29:47,677
tried this or we did that. I think when

507
00:29:47,760 --> 00:29:50,477
you put this interface on, everyone will

508
00:29:50,560 --> 00:29:55,277
see that their systems have now changed.

509
00:29:55,360 --> 00:29:58,557
Incredible. Okay,
so let's take a look at cloud

510
00:29:58,640 --> 00:30:01,037
force. This is Salesforce and Claude.

511
00:30:01,120 --> 00:30:02,877
It's the number one AI meets the number

512
00:30:02,960 --> 00:30:06,157
one CRM. It is that live interface built

513
00:30:06,240 --> 00:30:09,037
around you. If you are a co-work user,

514
00:30:09,120 --> 00:30:11,997
you are going to love this platform. We

515
00:30:12,080 --> 00:30:16,797
use it at Salesforce. We use it
aggressively. We turned it over to our

516
00:30:16,880 --> 00:30:20,317
operating unit leaders several months ago.
They have been running their

517
00:30:20,400 --> 00:30:24,797
businesses. When we were doing the focus
group for this room, I was sitting next

518
00:30:24,880 --> 00:30:28,077
to Miguel Milano, our new chief
operating officer. Miguel, are you in

519
00:30:28,160 --> 00:30:32,797
the room? Where? Stand up. Here's
Miguel Milano, our new COO. [applause]

520
00:30:32,880 --> 00:30:34,877
Congratulations,

521
00:30:34,960 --> 00:30:38,637
Miguel. I was sitting next to Miguel and

522
00:30:38,720 --> 00:30:41,037
he was using Cloud Force to run

523
00:30:41,120 --> 00:30:43,357
Salesforce. It was incredible. And he

524
00:30:43,440 --> 00:30:45,757
was also using Slack at the same time.

525
00:30:45,840 --> 00:30:50,077
It was hard to believe. Now, for for
those of you who use Slack, how many

526
00:30:50,160 --> 00:30:51,757
Slack users do we have here? Raise your

527
00:30:51,840 --> 00:30:53,997
hands. Oh, quite a few. Oh, I'm

528
00:30:54,080 --> 00:30:57,117
surprised. Well, Slack is where AI

529
00:30:57,200 --> 00:31:01,277
works. It's pretty awesome. I mean,
we bought this company six years ago. We

530
00:31:01,360 --> 00:31:03,277
have invested a ton in this company,

531
00:31:03,360 --> 00:31:05,837
transformed it. It's done amazing. It's

532
00:31:05,920 --> 00:31:09,037
become our very fastest growing product.

533
00:31:09,120 --> 00:31:12,877
So many AI companies here in the valley,
like within a mile or two of this

534
00:31:12,960 --> 00:31:15,917
building, all run on Slack. It's

535
00:31:16,000 --> 00:31:18,077
awesome. But one of the things though

536
00:31:18,160 --> 00:31:20,557
about Slack now that you have is Slack

537
00:31:20,640 --> 00:31:23,997
Force. So that same user interface that

538
00:31:24,080 --> 00:31:27,597
is running from AI Force in Claw Force

539
00:31:27,680 --> 00:31:32,397
is also now running in Slack. And you're
going to see that at the show. And for

540
00:31:32,480 --> 00:31:36,317
those of you who are coders or who are
using coding agents in your businesses,

541
00:31:36,400 --> 00:31:38,637
did you know now you can code inside

542
00:31:38,720 --> 00:31:41,437
Slack, you know, coding has traditional

543
00:31:41,520 --> 00:31:44,557
been a single player sort board? It's a

544
00:31:44,640 --> 00:31:48,717
single player sport, but now it becomes
a multiplayer sport. And you can write,

545
00:31:48,800 --> 00:31:50,957
review, and ship code together with

546
00:31:51,040 --> 00:31:54,077
agents. And all of Salesforce is

547
00:31:54,160 --> 00:31:57,117
available inside Slack with Slack CRM.

548
00:31:57,200 --> 00:32:01,357
So you can use Slack to run Salesforce

549
00:32:01,440 --> 00:32:05,917
and many of our customers are already
using Slackbot millions every single

550
00:32:06,000 --> 00:32:09,517
week where they're reading across
their DMs, they're reading across their

551
00:32:09,600 --> 00:32:11,437
channels, they're reading across the

552
00:32:11,520 --> 00:32:13,597
whole data set and letting Slackbot

553
00:32:13,680 --> 00:32:17,197
provide the AI for the enterprise. That

554
00:32:17,280 --> 00:32:20,237
is why Slack has become Salesforce's

555
00:32:20,320 --> 00:32:24,717
fastest growing product. Okay. And there's
one more piece of this for those

556
00:32:24,800 --> 00:32:28,877
of you are in Lightning. Anybody here
use Lightning by any chance? Okay, we

557
00:32:28,960 --> 00:32:31,597
have a few Lightning users out there.

558
00:32:31,680 --> 00:32:33,757
Now, Agent Force Co-worker is running

559
00:32:33,840 --> 00:32:36,637
inside Lightning as well. So, now you

560
00:32:36,720 --> 00:32:39,117
can have that same live interface in

561
00:32:39,200 --> 00:32:44,077
Lightning. So, if you use Co-work,
you've got it. If you have Slack, you've

562
00:32:44,160 --> 00:32:47,757
got it. If you've got Lightning, you've
got it. And I bet by the time we get

563
00:32:47,840 --> 00:32:50,077
back here a year from now, we'll have

564
00:32:50,160 --> 00:32:54,077
dozens of live interfaces running on

565
00:32:54,160 --> 00:32:55,997
Salesforce. We've transformed our

566
00:32:56,080 --> 00:32:58,557
architecture. Look at this. You can see

567
00:32:58,640 --> 00:33:01,277
that core data layer with Informatica

568
00:33:01,360 --> 00:33:04,157
and Muleoft. You can see it with Tableau

569
00:33:04,240 --> 00:33:06,957
and and how it's working to deliver that

570
00:33:07,040 --> 00:33:08,957
core system. And then you can see the

571
00:33:09,040 --> 00:33:11,597
application layer and all the different

572
00:33:11,680 --> 00:33:13,997
applications are now headless and

573
00:33:14,080 --> 00:33:18,477
providing that API and that capability

574
00:33:18,560 --> 00:33:21,677
and the agentic layer as well. and all

575
00:33:21,760 --> 00:33:26,077
the agents that you need to run your
business or build your own agents with

576
00:33:26,160 --> 00:33:28,397
agent force. Also,

577
00:33:28,480 --> 00:33:30,717
all of these incredible pieces helping

578
00:33:30,800 --> 00:33:33,517
to create and empower those trailblazers

579
00:33:33,600 --> 00:33:36,317
that are so important to us. We want to

580
00:33:36,400 --> 00:33:37,997
make sure that Trailblazers are

581
00:33:38,080 --> 00:33:41,197
successful. They've built 12.8 million

582
00:33:41,280 --> 00:33:44,157
custom enterprise apps. They've done

583
00:33:44,240 --> 00:33:47,437
countless API AP apex calls and API

584
00:33:47,520 --> 00:33:51,917
calls. They've built these incredible
systems. It's been awesome what the

585
00:33:52,000 --> 00:33:53,997
Trailblazers have done and this is going

586
00:33:54,080 --> 00:33:56,317
to elevate them to an incredible new

587
00:33:56,400 --> 00:33:59,357
place. And we're delivering new versions

588
00:33:59,440 --> 00:34:01,437
of Salesforce, including our new AI

589
00:34:01,520 --> 00:34:04,157
Force Max edition, which bundles all of

590
00:34:04,240 --> 00:34:07,117
this together. So you can have one core

591
00:34:07,200 --> 00:34:09,677
product that you can acquire that

592
00:34:09,760 --> 00:34:11,757
delivers all of this functionality to

593
00:34:11,840 --> 00:34:16,237
you. One product, AI Force Max, with all

594
00:34:16,320 --> 00:34:20,717
of our functionality built together.
So there is no concern. Do you not have

595
00:34:20,800 --> 00:34:22,717
everything you need to be totally

596
00:34:22,800 --> 00:34:26,077
successful right now? So please welcome

597
00:34:26,160 --> 00:34:27,917
to give this incredible demonstration

598
00:34:28,000 --> 00:34:30,477
our new president of applications and

599
00:34:30,560 --> 00:34:35,770
marketing, Patrick Stokes.
[applause and cheering]

600
00:34:36,080 --> 00:34:38,957
>> All right. All right.
Thank you, Mark. Good

601
00:34:39,040 --> 00:34:43,757
morning, Dreamforce. It's awesome to be
back with all of you. I love doing this

602
00:34:43,840 --> 00:34:47,517
every year. I hope I get to keep doing it.
We'll see here in a moment. So

603
00:34:47,600 --> 00:34:50,477
listen, six months ago, we held an

604
00:34:50,560 --> 00:34:52,157
event. It was actually right across the

605
00:34:52,240 --> 00:34:55,357
street to launch Slackbot. And at that

606
00:34:55,440 --> 00:34:59,197
event, our co-founder, Parker Harris,
you all know Parker. He's sitting right

607
00:34:59,280 --> 00:35:01,197
over here.

608
00:35:01,280 --> 00:35:04,477
There he is. [applause] He looked right

609
00:35:04,560 --> 00:35:07,517
into the camera and he said something a

610
00:35:07,600 --> 00:35:11,757
little weird. You want
to know what he said? I've got

611
00:35:11,840 --> 00:35:15,597
the clip. Let's actually
just watch the clip.

612
00:35:15,680 --> 00:35:19,437
We are basically saying, "Why should
I ever log into Salesforce? I built the

613
00:35:19,520 --> 00:35:21,197
Lightning UI. I worked really hard on

614
00:35:21,280 --> 00:35:27,640
it. Why should you ever log into
Salesforce again? Maybe you never will."

615
00:35:29,600 --> 00:35:32,157
Crazy thing to hear, right? Crazy. You

616
00:35:32,240 --> 00:35:36,717
know, if you're any other software
company, that would be a terrifying

617
00:35:36,800 --> 00:35:40,797
thing to say because other software
companies, they think their product is

618
00:35:40,880 --> 00:35:43,437
the UI. But that's not what we think at

619
00:35:43,520 --> 00:35:45,437
Salesforce. that Salesforce, our product

620
00:35:45,520 --> 00:35:48,157
is the trust that all of you, our

621
00:35:48,240 --> 00:35:51,997
customers put in us to hold your data,

622
00:35:52,080 --> 00:35:54,637
to hold your workflows, your business

623
00:35:54,720 --> 00:35:59,357
processes, your permissions, your
security rules. That is the Salesforce

624
00:35:59,440 --> 00:36:01,437
product. And we asked ourselves, what

625
00:36:01,520 --> 00:36:03,277
would it look like if we could plug that

626
00:36:03,360 --> 00:36:06,477
product in to a new interface, to an

627
00:36:06,560 --> 00:36:11,117
entirely new interface and a Gentic
interface? And that's exactly what we

628
00:36:11,200 --> 00:36:13,117
set out to do with our friends from

629
00:36:13,200 --> 00:36:16,317
Anthropic. Now, here I am inside of

630
00:36:16,400 --> 00:36:19,117
Claude Co-work and I'm about to show you

631
00:36:19,200 --> 00:36:21,837
my interface. Everything you are about

632
00:36:21,920 --> 00:36:27,117
to see is something that I asked Claude
to do for me. And before I show it to

633
00:36:27,200 --> 00:36:30,957
you, I'm going to give you one last
warning, which is despite what Parker

634
00:36:31,040 --> 00:36:33,837
just said, you are going to see just a

635
00:36:33,920 --> 00:36:35,997
tiny little bit of lightning in here.

636
00:36:36,080 --> 00:36:42,600
Just bear with me. Okay, here we go.

637
00:36:51,200 --> 00:36:53,437
Hello, Patrick. Here are your deal

638
00:36:53,520 --> 00:36:55,997
signals for today.

639
00:36:56,080 --> 00:36:59,277
>> Okay, buddy. This just in. The quarter

640
00:36:59,360 --> 00:37:03,597
sits $8.2 million short of your $285

641
00:37:03,680 --> 00:37:06,157
million target with three weeks left to

642
00:37:06,240 --> 00:37:07,997
run.

643
00:37:08,080 --> 00:37:11,037
Northstar needs your attention. $4.8 8

644
00:37:11,120 --> 00:37:14,317
million 10 days past close and a block

645
00:37:14,400 --> 00:37:18,877
security review.
Those are your signals, pal. Your

646
00:37:18,960 --> 00:37:21,197
command center has the answers.

647
00:37:21,280 --> 00:37:22,717
Trailblazers,

648
00:37:22,800 --> 00:37:29,160
welcome to Dreamforce. Digital Parker out.

649
00:37:30,610 --> 00:37:32,620
[applause]

650
00:37:33,680 --> 00:37:35,517
>> All right. Thank you,
Parker. Appreciate

651
00:37:35,600 --> 00:37:38,797
the insight. So, look, this is my

652
00:37:38,880 --> 00:37:40,557
Salesforce. Like I said, everything that

653
00:37:40,640 --> 00:37:42,797
you see here is something that I

654
00:37:42,880 --> 00:37:45,837
specifically asked for and Claude helped

655
00:37:45,920 --> 00:37:50,797
me bring it together. I can see if
I expand this, I can see my pipeline

656
00:37:50,880 --> 00:37:54,637
coming in from around the world
everywhere. I've got a new opportunity

657
00:37:54,720 --> 00:37:58,797
opening up. I can see all of my service
data coming in where my cases are

658
00:37:58,880 --> 00:38:03,277
landing around the world. So, I can see
where my hotspots are. I can even see

659
00:38:03,360 --> 00:38:06,877
all of my marketing data. People
interacting with all of my different

660
00:38:06,960 --> 00:38:09,197
websites, interacting with Piper on my

661
00:38:09,280 --> 00:38:11,517
website, signing up for new campaigns,

662
00:38:11,600 --> 00:38:16,717
interacting with campaigns, all in this
live interface. But this is more than

663
00:38:16,800 --> 00:38:18,397
just an interface to look at data.

664
00:38:18,480 --> 00:38:20,957
Remember, we're combining this with AI.

665
00:38:21,040 --> 00:38:23,037
In this case, Parker, who's got a lot of

666
00:38:23,120 --> 00:38:25,757
insights, right? And Parker reminded me

667
00:38:25,840 --> 00:38:30,237
right when we started there that I have
a problem with Northstar communities.

668
00:38:30,320 --> 00:38:34,317
and he said, "You should probably take
a peek at that." Now, I know Northstar

669
00:38:34,400 --> 00:38:36,717
happens to be based in San Francisco.

670
00:38:36,800 --> 00:38:39,037
So, I can click into San Francisco here

671
00:38:39,120 --> 00:38:41,917
to drill into the pipeline that I have.

672
00:38:42,000 --> 00:38:45,437
I've got two accounts that have
opportunities. I'm going to click into

673
00:38:45,520 --> 00:38:47,917
my Northstar account here. And there it

674
00:38:48,000 --> 00:38:51,757
is. There is that security review that

675
00:38:51,840 --> 00:38:53,517
is blocked. And it's actually kind of

676
00:38:53,600 --> 00:38:56,237
bad. We've got $4.8 8 million in open

677
00:38:56,320 --> 00:38:58,797
pipeline that is not going to close

678
00:38:58,880 --> 00:39:01,597
unless we get this thing moving. Now, I

679
00:39:01,680 --> 00:39:03,997
wanted a way to let my team know that

680
00:39:04,080 --> 00:39:06,797
this is unacceptable. And I did that in

681
00:39:06,880 --> 00:39:08,637
the most Patrick way that I could think

682
00:39:08,720 --> 00:39:15,400
of, which is I asked Claude
to code in a sad trombone.

683
00:39:16,560 --> 00:39:19,117
And uh that actually sends a real

684
00:39:19,200 --> 00:39:23,677
activity over to Salesforce. So that
logs in this account record so my team

685
00:39:23,760 --> 00:39:27,757
knows that I'm pissed off. If I wasn't
pissed off, I could do something that

686
00:39:27,840 --> 00:39:32,077
I've always wanted to do,
which is blow an air horn

687
00:39:32,160 --> 00:39:33,837
on the Salesforce stage. I can do this

688
00:39:33,920 --> 00:39:36,557
as many times as I want. Nobody can stop

689
00:39:36,640 --> 00:39:39,197
me.

690
00:39:39,280 --> 00:39:43,837
Okay, but to get real for a second, what
do I actually want to do? What I want to

691
00:39:43,920 --> 00:39:47,597
do is I want to send a Slack message
over to my team. I need to get them

692
00:39:47,680 --> 00:39:50,157
rocking and rolling on this opportunity.

693
00:39:50,240 --> 00:39:54,637
So, we're going to click into this Slack
interface. And I said, "Hey, give me a

694
00:39:54,720 --> 00:39:59,437
way to have Claude generate, but let me
be able to rewrite the uh the message if

695
00:39:59,520 --> 00:40:03,757
I want to." So, I can do that right here.
We can say, "Hey, Dreamforce." It

696
00:40:03,840 --> 00:40:06,717
helps if you spell it right, although
it actually doesn't really matter. God,

697
00:40:06,800 --> 00:40:08,877
it's hard typing on stage. There we go.

698
00:40:08,960 --> 00:40:11,997
And then all I have to do is post this
over to Slack. And if I get over there

699
00:40:12,080 --> 00:40:13,517
fast enough, there it was. You saw it

700
00:40:13,600 --> 00:40:16,637
just pop up. 10:46. There is our message

701
00:40:16,720 --> 00:40:19,277
right over to Slack. getting our team

702
00:40:19,360 --> 00:40:21,917
rocking and rolling. Okay, now I bet

703
00:40:22,000 --> 00:40:24,877
you're probably wondering how this all

704
00:40:24,960 --> 00:40:27,357
actually works. And let me tell you, so

705
00:40:27,440 --> 00:40:30,477
it all starts right over here. If we go

706
00:40:30,560 --> 00:40:33,117
into, excuse me, plugins, you'll see

707
00:40:33,200 --> 00:40:35,117
we've got this brand new plugin,

708
00:40:35,200 --> 00:40:38,317
Salesforce for Claude. Now, this plugin

709
00:40:38,400 --> 00:40:42,797
solves all of the hard problems.
Who's heard of MCP servers here? Who knows

710
00:40:42,880 --> 00:40:46,397
what MCP servers are and how to use them?
A lot of hands are going to go

711
00:40:46,480 --> 00:40:50,877
down, right? They're hard. This is a new
technology. Who knows how to uh enable

712
00:40:50,960 --> 00:40:55,437
zero data retention, right? Not many
people who's written skills for Claude,

713
00:40:55,520 --> 00:40:59,517
probably a few more of you, right? This
is hard stuff. And we sat down with our

714
00:40:59,600 --> 00:41:03,757
friends at Anthropic and said, "What if
we could put all of that together into

715
00:41:03,840 --> 00:41:08,477
one package, one plugin that if you have
Claude Enterprise, you can just go in,

716
00:41:08,560 --> 00:41:12,957
turn it on, and pick the users that you
want to give access to." So that is

717
00:41:13,040 --> 00:41:15,437
exactly what we did. But what about that

718
00:41:15,520 --> 00:41:18,477
UI? How did I create that UI? Some PM

719
00:41:18,560 --> 00:41:20,557
didn't create that for me somewhere.

720
00:41:20,640 --> 00:41:23,597
That is a UI that I personally created

721
00:41:23,680 --> 00:41:26,317
for myself by just asking. And I'll show

722
00:41:26,400 --> 00:41:30,637
you that conversation right here.
Here is the complete conversation. You can

723
00:41:30,720 --> 00:41:34,397
see where I started. You get up
and running on these interfaces. I'm not

724
00:41:34,480 --> 00:41:36,877
kidding. in like six to eight minutes.

725
00:41:36,960 --> 00:41:41,117
And then you have a few days worth
of back and forth as you iterate and you

726
00:41:41,200 --> 00:41:43,517
add all of the silly features like I did

727
00:41:43,600 --> 00:41:48,317
with Sad Trombones and that awesome 3D
Parker that you s that you saw. All of

728
00:41:48,400 --> 00:41:51,277
that. Look at that. Literally create an
avatar of Parker Harris in his lightning

729
00:41:51,360 --> 00:41:55,437
suit. Now, I had to give it some things,
but that is how we do it. Now, the last

730
00:41:55,520 --> 00:41:57,597
question I want to answer for you is how

731
00:41:57,680 --> 00:41:59,757
on earth do you get this thing, right?

732
00:41:59,840 --> 00:42:02,477
Well, we can show you. Now, Mark

733
00:42:02,560 --> 00:42:07,277
mentioned the uh the pricing
and packaging earlier, but this is

734
00:42:07,360 --> 00:42:10,317
Dreamforce, baby. We don't want you
to worry about pricing and packaging. What

735
00:42:10,400 --> 00:42:15,197
we want you to do is go get your hands
on this thing. So, for the time being,

736
00:42:15,280 --> 00:42:20,157
everything that you just saw is in open
beta. Any one of you can go, you jump

737
00:42:20,240 --> 00:42:23,837
over to the app exchange. I'll show it
to you right here, right again, inside

738
00:42:23,920 --> 00:42:26,477
of Claude. Look for this plugin within

739
00:42:26,560 --> 00:42:28,397
the app exchange. Fill out the form.

740
00:42:28,480 --> 00:42:30,877
Give us your org ID and we will turn you

741
00:42:30,960 --> 00:42:35,597
on today. If you are not here with us at
Dreamforce, of course, we've got a trail

742
00:42:35,680 --> 00:42:38,397
head. I I blew right through the applause,
but that's okay. You'll do it

743
00:42:38,480 --> 00:42:41,917
afterwards. And if you are here with us

744
00:42:42,000 --> 00:42:44,877
at Dreamforce, I I beg you, get over to

745
00:42:44,960 --> 00:42:47,517
Moscone West. It's across the street. We

746
00:42:47,600 --> 00:42:52,317
have AI learning labs. You will get in
there. There is an ocean of laptops with

747
00:42:52,400 --> 00:42:54,317
claw force setup. You can learn how to

748
00:42:54,400 --> 00:42:56,717
build your own command center and walk

749
00:42:56,800 --> 00:42:59,997
out of here with your org turned on. So

750
00:43:00,080 --> 00:43:04,710
that is AI Force. [applause]

751
00:43:07,200 --> 00:43:11,437
All right. Thank you. So now we have
something incredibly special. And to do

752
00:43:11,520 --> 00:43:14,397
that, I'm going to reintroduce Mr.
Mark Benning off. Mark.

753
00:43:14,480 --> 00:43:18,557
>> All right. Great job, Pat. How about
a hand for Patrick who's excited about

754
00:43:18,640 --> 00:43:22,477
that interface? [applause]
That is just the beginning of the

755
00:43:22,560 --> 00:43:27,037
interface that you're going to see.
I think AI Force remains the most exciting

756
00:43:27,120 --> 00:43:28,877
thing we have ever done at Salesforce.

757
00:43:28,960 --> 00:43:33,917
And to see this first version of it
running on Co-work and Claude, which is

758
00:43:34,000 --> 00:43:37,277
amazing. I don't know if you saw
the cover of Time magazine today, but

759
00:43:37,360 --> 00:43:39,757
Co-work is also on the cover of Time

760
00:43:39,840 --> 00:43:44,317
magazine. And here we have the CEO
of Enthropic right here, Daario. Hello,

761
00:43:44,400 --> 00:43:49,117
Ario. How are you? >> Hey,
>> great to have you. Fantastic.

762
00:43:49,200 --> 00:43:51,757
>> [applause] >> Great job,
Daario. You're doing an

763
00:43:51,840 --> 00:43:55,997
amazing job leading the AI industry,
guiding it all right from our Slack

764
00:43:56,080 --> 00:43:58,637
headquarters building.
We watch you every day.

765
00:43:58,720 --> 00:44:03,517
>> We're renting it from you. [laughter]
>> It's all good karma, isn't it? And uh

766
00:44:03,600 --> 00:44:07,997
we're watching you doing an incredible
job. You become the number one AI in the

767
00:44:08,080 --> 00:44:12,237
world, three times larger than
the nearest provider. It's been amazing to

768
00:44:12,320 --> 00:44:17,117
be partnered with you. It's all been
very karmic and kismmet and good. And

769
00:44:17,200 --> 00:44:19,997
one of the things I have to ask you
before we get into the interview, I want

770
00:44:20,080 --> 00:44:23,117
to talk to you about AI Force. I want to
talk to you about Cloud Force. I want to

771
00:44:23,200 --> 00:44:26,317
talk to you about how you're running
your own business. But wow, you wrote,

772
00:44:26,400 --> 00:44:30,397
you know, you I mean everything from
your first essay that you wrote, you

773
00:44:30,480 --> 00:44:32,717
know, about loving grace to to the essay

774
00:44:32,800 --> 00:44:35,357
this weekend on pacing has been

775
00:44:35,440 --> 00:44:40,317
incredible. But give us your state
of the AI industry and pacing and where

776
00:44:40,400 --> 00:44:44,237
your mind is right now. >> Yeah,
I I think it's maybe easiest to

777
00:44:44,320 --> 00:44:46,717
explain it by an analogy. So, let's say

778
00:44:46,800 --> 00:44:51,357
you're running a car company and another
car company, not yours, they have some

779
00:44:51,440 --> 00:44:52,717
kind of safety incident, right?

780
00:44:52,800 --> 00:44:55,277
Something goes wrong with the brakes,
uh, you know, something with the

781
00:44:55,360 --> 00:45:00,397
manufacturing. Now, you believe you have
the best safety record in the industry.

782
00:45:00,480 --> 00:45:01,837
What do you do? How do you approach it?

783
00:45:01,920 --> 00:45:05,357
Obviously, it's very tempting to attack
your competitor and say, "These guys are

784
00:45:05,440 --> 00:45:08,157
unsafe. We're safe." But I think the

785
00:45:08,240 --> 00:45:13,517
more responsible way to respond to it
is to say, "Hey, first of all, let's look

786
00:45:13,600 --> 00:45:16,797
let's look at our own record, right?
We may not have had this big high-profile

787
00:45:16,880 --> 00:45:20,397
incident, but I'm sure we're not perfect.
Let's look at everything and we

788
00:45:20,480 --> 00:45:24,557
can always be better. Let's make
our practices better. Um, let's recommmit

789
00:45:24,640 --> 00:45:26,797
transparency. Let's invest more in

790
00:45:26,880 --> 00:45:31,677
safety. Then let's organize the rest
of the industry and say, what can we do to

791
00:45:31,760 --> 00:45:35,997
set standards for everyone? What can we
do to make everyone's standards better?

792
00:45:36,080 --> 00:45:39,517
And then finally, there should be
an international component to it. And and

793
00:45:39,600 --> 00:45:43,277
that's essentially the the three-step
plan that I laid out that I laid out in

794
00:45:43,360 --> 00:45:47,997
the essay. the the first of which we
committed to and the the others of which

795
00:45:48,080 --> 00:45:51,917
we're going to have a dialogue with the
rest of the industry about and I think I

796
00:45:52,000 --> 00:45:53,437
think that's the way to lead the

797
00:45:53,520 --> 00:45:56,797
industry forward to set an example to

798
00:45:56,880 --> 00:46:00,317
say that everyone can always be better.

799
00:46:00,400 --> 00:46:04,477
Let me ask you a question Dario.
You know it's been amazing what you have

800
00:46:04,560 --> 00:46:06,957
been able to accomplish like I said but

801
00:46:07,040 --> 00:46:11,597
there are a lot of surprises also that
you have gone through. So you know just

802
00:46:11,680 --> 00:46:14,957
tell us what has been your biggest
surprise over the last decade and you

803
00:46:15,040 --> 00:46:17,757
know you've obviously been heads down in

804
00:46:17,840 --> 00:46:21,277
AI now for 10 years really in earnest.

805
00:46:21,360 --> 00:46:25,037
What's your biggest shock about where
we are right now? you know it's it's been

806
00:46:25,120 --> 00:46:28,237
the pace of the progress not just of the

807
00:46:28,320 --> 00:46:30,797
technology but of the economic side of

808
00:46:30,880 --> 00:46:34,237
it. So we you know I formulated the

809
00:46:34,320 --> 00:46:37,837
scaling laws along with some of my
co-founders which tell you that AI

810
00:46:37,920 --> 00:46:41,677
models get smarter and smarter the more
compute you throw into them. And so we

811
00:46:41,760 --> 00:46:45,917
had a prediction of just how capable
these models would be. But I think what

812
00:46:46,000 --> 00:46:50,237
we didn't appreciate is that it would
lead to these companies growing so fast

813
00:46:50,320 --> 00:46:53,677
to all these incredible, you know,
products that we're working together on

814
00:46:53,760 --> 00:46:57,997
and you've been talking about today
and and how quickly they would become

815
00:46:58,080 --> 00:47:01,357
central to everything that's going
on in the world, right? I just watched the

816
00:47:01,440 --> 00:47:05,677
talks before that where, you know,
you guys talked about MCP and co-work and

817
00:47:05,760 --> 00:47:09,997
claude skills and these are all new
things that people are just beginning to

818
00:47:10,080 --> 00:47:14,317
use, but they're being adopted so
quickly because the economic value is so

819
00:47:14,400 --> 00:47:18,237
is so great. So, I' I've just been
surprised that such a pace is possible

820
00:47:18,320 --> 00:47:20,877
in the business world.
>> Well, [snorts] I'll tell you at

821
00:47:20,960 --> 00:47:25,437
Salesforce, we are huge co-work fans and
also when I was in Europe, I met with so

822
00:47:25,520 --> 00:47:27,197
many customers who are co-work fans.

823
00:47:27,280 --> 00:47:30,957
It's incredible what you've done
with the product. I noticing over your

824
00:47:31,040 --> 00:47:34,877
shoulder here you've got a few
Salesforce alumni behind you who are

825
00:47:34,960 --> 00:47:38,477
helping you to run your company which >>
you train them well Mark you train them

826
00:47:38,560 --> 00:47:41,837
well [laughter] >> trying
to do my best to help the whole

827
00:47:41,920 --> 00:47:44,637
industry you know

828
00:47:44,720 --> 00:47:47,597
>> I measure myself by how many CEOs cos

829
00:47:47,680 --> 00:47:51,757
and CRO are in other companies
that all came from Salesforce you

830
00:47:51,840 --> 00:47:55,277
>> you do a fantastic job
of that no truly truly you do

831
00:47:55,360 --> 00:47:57,117
>> thank you

832
00:47:57,200 --> 00:47:59,917
but what I want to say is this I I want

833
00:48:00,000 --> 00:48:03,277
to say you know yes we're have to keep

834
00:48:03,360 --> 00:48:07,117
our eye on the pace of AI you know it's
been amazing what's happened over 10

835
00:48:07,200 --> 00:48:08,477
years no one could have written the

836
00:48:08,560 --> 00:48:11,517
story now these interfaces are truly

837
00:48:11,600 --> 00:48:16,557
amazing the demo we just saw
is remarkable I think every customer here

838
00:48:16,640 --> 00:48:18,397
wants to have that same interface on all

839
00:48:18,480 --> 00:48:20,637
of their systems everybody wants to

840
00:48:20,720 --> 00:48:23,757
unlock the trap value you know what's

841
00:48:23,840 --> 00:48:28,477
what is your kind of recommendation
for everyone in this room and the virtual

842
00:48:28,560 --> 00:48:32,317
room. Obviously, you can see we have
10,000 people all over this room, but 10

843
00:48:32,400 --> 00:48:34,957
million joining us online. You know,

844
00:48:35,040 --> 00:48:37,837
what actions do you want us to take?

845
00:48:37,920 --> 00:48:40,077
>> Yeah. So, you know,
I would I would just

846
00:48:40,160 --> 00:48:43,597
say when I look at the technology versus

847
00:48:43,680 --> 00:48:48,237
how much it has diffused, even if we
freeze the technology in place, which

848
00:48:48,320 --> 00:48:51,837
we're not doing, pacing the frontier
is not not doing that at all. The

849
00:48:51,920 --> 00:48:53,597
technology will keep getting better. But

850
00:48:53,680 --> 00:48:56,237
just suppose we freezed it in place.

851
00:48:56,320 --> 00:48:59,197
Even if that were the case, we're making

852
00:48:59,280 --> 00:49:02,397
use of maybe only five or 10% of what

853
00:49:02,480 --> 00:49:04,957
the possible value of the technology is.

854
00:49:05,040 --> 00:49:08,317
So, I'll I I'll give you just an example
that relates to what we're doing

855
00:49:08,400 --> 00:49:11,117
together and to the uh CCO you just uh

856
00:49:11,200 --> 00:49:16,157
you just pointed at, which is that Paul
uh you know, every day now he he wakes

857
00:49:16,240 --> 00:49:20,957
up and if he wants to look at, you know,
our our head go to market prospects, he

858
00:49:21,040 --> 00:49:24,877
still uses Salesforce, but he uses
Salesforce with Claude. He talks to

859
00:49:24,960 --> 00:49:29,837
Claude using Salesforce's data about,
you know, what are the what are the 10

860
00:49:29,920 --> 00:49:31,117
biggest deals we're doing this week?

861
00:49:31,200 --> 00:49:34,477
What are the 10 deals we're most likely
to lose? What are the themes in those

862
00:49:34,560 --> 00:49:37,037
deals? How do we win those deals? You

863
00:49:37,120 --> 00:49:39,197
know, just just making use of all the

864
00:49:39,280 --> 00:49:42,077
information fluently with Claude and and

865
00:49:42,160 --> 00:49:46,397
it's it's really incredible and and the
fraction of people who have seen this

866
00:49:46,480 --> 00:49:50,477
and seen that this is possible is still
small compared to those who could gain

867
00:49:50,560 --> 00:49:54,397
utility from it. And so there
is still so much diffusion left to do.

868
00:49:54,480 --> 00:49:58,237
>> Well, we are really excited to wake
everybody up at the show to show people

869
00:49:58,320 --> 00:50:01,997
what the possibilities are for the future,
how we're going to show them

870
00:50:02,080 --> 00:50:05,677
that data layer, which as you know,
I think is really critical, the having

871
00:50:05,760 --> 00:50:09,437
that grounding of the data.
We've talked about that so many times. The

872
00:50:09,520 --> 00:50:13,357
application and semantic layer,
giving it the AI even more intelligence

873
00:50:13,440 --> 00:50:17,917
capability, the agentic layer that
you've really have helped pioneer, and

874
00:50:18,000 --> 00:50:21,597
now this incredible interface layer.
and we're so excited that the first one is

875
00:50:21,680 --> 00:50:23,677
on co-work. Congratulations. Well done.

876
00:50:23,760 --> 00:50:25,197
>> We're going to do
incredible things together.

877
00:50:25,280 --> 00:50:27,597
>> Mario, you're doing a great job.
Thanks for everything you're doing for the

878
00:50:27,680 --> 00:50:29,357
whole industry. We're so grateful to you.

879
00:50:29,440 --> 00:50:32,157
>> Thank you for having me.
>> Really thrilled. Thank you so much.

880
00:50:32,240 --> 00:50:34,637
>> All right. >> And thank
you for coming to Dreamforce.

881
00:50:34,720 --> 00:50:36,527
Please thank the anthropic team.

882
00:50:36,610 --> 00:50:39,290
[cheering] [applause]

883
00:50:41,040 --> 00:50:43,117
Where am I going? [applause]

884
00:50:43,200 --> 00:50:48,317
And now, please welcome back from that
brief intermission, Patrick Stokes. Give

885
00:50:48,400 --> 00:50:50,957
him a hand. >> [applause]

886
00:50:51,040 --> 00:50:53,197
>> All right,

887
00:50:53,280 --> 00:50:55,757
me again just for a minute. Okay, so I

888
00:50:55,840 --> 00:50:58,477
think you can see how special this is.

889
00:50:58,560 --> 00:51:00,637
And what I really want is for you all to

890
00:51:00,720 --> 00:51:03,277
go out and feel it. You know, Daario was

891
00:51:03,360 --> 00:51:05,677
right. When you start using Salesforce

892
00:51:05,760 --> 00:51:07,997
with an agentic interface, the amount of

893
00:51:08,080 --> 00:51:11,037
value that you get from Salesforce just

894
00:51:11,120 --> 00:51:14,077
explodes. It's an incredible experience.

895
00:51:14,160 --> 00:51:16,877
Okay, so we've talked about AI Force.

896
00:51:16,960 --> 00:51:18,797
It's time to talk for a few minutes

897
00:51:18,880 --> 00:51:21,517
about Agent Force. You know, Agent Force

898
00:51:21,600 --> 00:51:26,237
has been this incredible platform for us.
I think I was the one launching it

899
00:51:26,320 --> 00:51:29,997
maybe two or three years ago. I've
lost track of time. Uh right up on this

900
00:51:30,080 --> 00:51:31,997
stage. And then in that time, we have

901
00:51:32,080 --> 00:51:35,117
over 30,000 customers on this platform.

902
00:51:35,200 --> 00:51:38,717
We're doing 7 billion AWUs. We've been

903
00:51:38,800 --> 00:51:43,037
adding more and more to it like agent
script and voice which are GA now. But

904
00:51:43,120 --> 00:51:46,397
you know, we've kind of learned
something as we've started putting this

905
00:51:46,480 --> 00:51:50,957
out. This is built as a platform.
So any of you can come and build your own

906
00:51:51,040 --> 00:51:54,717
agents. But what we learned is that
building agents, it's actually kind of

907
00:51:54,800 --> 00:51:57,117
tricky. Building with a probabilistic

908
00:51:57,200 --> 00:52:02,237
system is a new muscle, is a new skill
that we all have to learn. And so we

909
00:52:02,320 --> 00:52:03,917
wanted to solve for that. So this year

910
00:52:04,000 --> 00:52:06,637
we have been hard at work building out

911
00:52:06,720 --> 00:52:09,517
ofthebox agents that sit on top of agent

912
00:52:09,600 --> 00:52:12,237
force that anyone in the organization

913
00:52:12,320 --> 00:52:15,037
can go and implement and deploy. Anyone

914
00:52:15,120 --> 00:52:19,677
not just it but your business users
as well. And that starts with agents like

915
00:52:19,760 --> 00:52:22,157
Hunter. Marcus talked
about this a little bit.

916
00:52:22,240 --> 00:52:26,477
outbound sales agent out there
responding to your to your leads,

917
00:52:26,560 --> 00:52:31,117
hunting them down and trying to turn
it into real pipeline or Piper, which

918
00:52:31,200 --> 00:52:34,797
you're going to see in just a moment,
which sits on your website, responding

919
00:52:34,880 --> 00:52:38,717
to questions that all of your customers
might have. And then of course, we have

920
00:52:38,800 --> 00:52:42,317
Casey when you need to get help.
You can go see Casey right now on

921
00:52:42,400 --> 00:52:46,237
help.salesforce.com.
You can deploy this on your own website

922
00:52:46,320 --> 00:52:49,837
so that your customers can get help. But
your customers aren't the only ones who

923
00:52:49,920 --> 00:52:53,917
sometimes need help. Sometimes your
employees need a little bit of help as

924
00:52:54,000 --> 00:52:56,477
well. And we have Paige for IT service

925
00:52:56,560 --> 00:53:01,357
and HR service. So if your laptop
breaks, you know exactly where to go.

926
00:53:01,440 --> 00:53:05,277
And as Mark pointed out, we're
incredibly excited about our allnew

927
00:53:05,360 --> 00:53:08,317
customer agent, Finn, which is just an

928
00:53:08,400 --> 00:53:10,157
incredible agent. I hope you get down to

929
00:53:10,240 --> 00:53:16,880
the campground to see Finn.
And now to bring Agent Force.
