WEBVTT

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Hello and welcome to DEI Advisors. My name
is Lam Elliott on behalf of DEI Advisors,

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which is an Arizona nonprofit dedicated
to empowering personal success.

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And today I'm delighted to have
Heather Turner as our guest advisor.

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And Heather is the CEO and co-founder
of Tamarack Capital Partners,

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which is a privately held hospitality real
estate investment firm that currently owns

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and manages 11 full service hotels
and resorts. So welcome, Heather.

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Thank you. Thank you, Lynn. Thanks so much
for inviting me to join you. Absolutely.

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I've been really looking forward
to this interview for a while now.

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So happy to be here today. Now, I know you
have a very interesting career journey.

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When I looked at it, I realized
you started working in Kyoto.

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You've worked at Disney twice. You've
worked at private equity firms before you

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co-founded Tamarack.

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role. But could you share with us some
of the inflection points in your career

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and what were their particular factors
that contributed to your success?

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Sure. My first job out of college was with
the Japanese Ministry of Foreign Affairs

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in Kyoto, Japan. And I think...

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One of the great things about that was it
was incredibly scary to go do and set me

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up to feel like just about any other
challenge is much more achievable

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and reasonable than taking
a job in a foreign language.

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When I was decent at Japanese, but I
wasn't at a place where I should have been

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negotiating government
contracts in Japanese.

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And that's what a big part of my job was.
And so I think starting out that way set

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me up to feel like, oh, you can do that.
You can run with anything.

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applying for a job that you're not
qualified for is something that men are

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much more likely to do than women.
But I think having applied for and gotten

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that as my very first job, that's a little
bit of part of my approach to things.

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Don't wait until you
feel 100% confident in

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that you can do the job,
kind of jump in and give it a try.

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And if someone will give you a shot, then
I think that's a really positive thing.

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After that, I went to work for the Walt
Disney Company for the first time,

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as you mentioned,
and then off to business school.

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and back to Disney. And similarly, when
I got into hotel real estate investing,

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it was with a firm called Merritt's Wolf.
And when I was being interviewed there,

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one of the founders said, you were good.

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negotiator because that's what we
do a lot of. And I was like, oh,

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I don't think so. And he said,
why not? And I was like,

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because I really only negotiate for the
Walt Disney Company and we have something

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nobody else has. So our leverage is...

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out of balance.
And that makes my job really easy.

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So if I had a fair playing field, I'm not
sure how good I would be. So once again,

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I knew I didn't necessarily have all
the skills I needed for that job, but

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applied for and was given the opportunity
and haven't really looked back.

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So I've been doing hotel real estate
investing for the last 22 years or so

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and really enjoying it. That's fantastic.
And I love what you talked about,

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which was that you jumped into something
even when you didn't know if you could do

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it. And so I love your
approach to challenges,

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which is what I wanted to talk about next.

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How do you approach challenges when
you come upon them? What's your mindset?

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What what do you do first?
How do you think about it? Yeah,

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I think we've had lots of challenges
in the hotel space in the last few years.

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I think about who else
in my organization, in the –

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kind of in the deal at large can be
of value in overcoming the challenge.

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And so how do we all –

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put our heads together
and figure something out together.

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And I think that kind of teamwork
approach, whether it is,

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tapping into a resource at one of the
brands or at one of our capital partners.

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We have the benefit of being
surrounded by a lot of very intelligent,

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professional people who
are pretty exceptional.

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And so we have the opportunity, I think,
to punch a little bit above our own weight

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in terms of

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pulling together groupthink and coming
out with good outcomes by doing so.

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That's great. Thank you. Thank you
for that. Along those lines, taking risks,

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you don't get to where you
are today without taking risks.

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And you've talked about some of them. Can
you share a little bit about an example

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of success in taking a risk and how you
prepare yourself mentally to take a chance

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on something?

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Sure. Let me think of some. I don't
want to talk about just a personal story

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and one that's a little bit
more business oriented. Um,

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When I was a senior in college,
my roommate and I decided to go skydiving.

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And I think it was, I think we were
actually probably invited by some other

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people. But the two of us said,
we're about to go apply for our first job,

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so why don't we do this?

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to reset our sense of risk. I was
fortunate I didn't face a lot of adversity

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growing up, and so this was something
that I felt like was a way for me to say,

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okay, even in a really risky
circumstance, I'm going to be fine.

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And so right before job
interviews, we went skydiving,

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which was a ton of fun and I think
also helps put things in perspective.

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Right. You're jumping out of a moving
aircraft with the L's and a parachute

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on your back and landing it fine.
And if you think about that,

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you're about to jump
into a new risk. I think.

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That kind of mindset is helpful.
Yeah, I've had someone describe that kind

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of thing as level two fun. It's the thing
that's fun when you look back on it,

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not while you're doing it in the moment.
That's a great way to describe it,

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level two fun. And I think in terms
of taking risks professionally, you know,

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striking out on our own and starting
Tamarai Capital Partners certainly felt

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like a big risk at the time. I think
we had no idea the pandemic was coming,

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so we didn't know how
big of a risk it was.

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But it was the type of thing that I
spent a lot of time thinking about.

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It was probably a year or so of planning
and preparation and probably –

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six to nine months of negotiating
my exit with my prior firm,

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because we did it in a very friendly way.

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And one of the ways that we try
to mitigate risk in our company,

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we raise capital on a deal-by-deal basis.
So we're what most people would call

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an operating partner. And we come
in with a small portion of the capital,

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and we're looking for somebody else
to put in the majority of the capital.

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And in exchange, we'll do
the vast majority of the hard work.

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And I think our biggest risk in spinning
out of an old firm and starting a new one

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was, how do you do that and not alienate
your capital partners who have kind

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of gotten you to where you are today?

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And what we did want to do
was leave those folks behind, say,

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we're going to go start a new firm.

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and you're going to be left with whoever's
left at the old firm while we take off

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on our new adventure. So good luck
on those deals that you did with us for

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the last five or ten years. So we
were able to structure something that

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was really –

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I think fairly unique in the industry and
quite productive for both sides in which

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we brought along all of our responsibility
for the deals that we've done for the last

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five or 10 years that we still own. So we
kept those capital partners best interest

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at heart and made sure that we were
continuing to asset manage and portfolio

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manage and execute on the dispositions
of those deals properly.

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while looking at new deals under our new
banner and our first three deals that we

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did at Samarack were with repeat capital
partners that we had done work with before

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at Dinak, and we tried it. Thank you.

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I love that you, the way you looked
at it and the way you set up your company,

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you're always looking for the win-win and
you were able to not only preserve those

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old relationships, but carry them forward.

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into your new company. And it flows
right into the next thing I wanted to talk

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about, which is about
developing your network.

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And we actually met negotiating
across the table from one another.

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And I definitely found you to be
always looking for the win-win,

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always really calm, always really
thoughtful about your approach and how

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to find a way forward for both
parties. And I know in terms

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uncomfortable. How have you developed
your network in a way that works for you

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and suits your personality?
Yeah, I don't play golf.

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So I don't do some of the more
traditional real estate networking events,

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and I recognize that. But I do really like
some of the smaller forum-type things like

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the AHLA Roundtable Hotel
Asset Managers Association.

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I was very involved in that organization
for many years, less so now, but...

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ULI, those types of groups where you
can get to know people when you're not in

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the middle So that when you
are in the middle of the deal,

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you have a little bit of foundation
to work with them on. I actually find,

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and this kind of goes to, we're
spending a lot of time analyzing things.

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whether large conferences and conventions
and things like that are going to

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come back and be quite as robust as they
always used to be. And personally,

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I find them to be very effective. So
NYU and Alice and those types of things.

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I find those to be great uses of time
because you get the opportunity to see

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lots of people in a short period of time.
But frankly, it's not always fun.

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Like networking is not always fabulous.
I went to an industry dinner one time.

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And I walked in a room of 200 or 300
people, and there were three women there.

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And that was really uncomfortable, but I
felt like I've got to stay because if I

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don't stay, nobody's going
to invite the next person.

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a dozen or so women, and it's not
going to help if I turn around and leave

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the building when I see
that kind of thing. Thankfully,

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I found a handful of people who were
fun, and we sat down and had a chat.

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And I find if you make
it a little bit smaller,

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if you're not trying to be out there,

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meeting everybody every five minutes
or trying to boil the whole ocean in terms

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of building your network.
Break it down to a little.

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of a smaller group and you'll I think,
generate more meaningful relationships,

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and hopefully those relationships
then beget more business and, you know,

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That's the whole purpose
of the networking.

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It's fun to meet people that you
enjoy and create friendships,

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and it's also really productive to...

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meet people who can be a part
of your business going forward.

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Now, I think that's really smart to to
look at it on a smaller basis to say,

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OK, I'm Not boiling ocean,
like you said, try and look at it,

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find a small group and then develop
relationships from that from there.

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I think that is really
a great way to start.

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But I also think the way that you handle
yourself throughout the business piece

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of it, having worked on a deal with you. I
think that just speaks volumes and how you

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treat people and how you handle yourself.
And I think that provides a lot

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of credibility and that people
want to work with you again.

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about this topic that I think is important
for people who might be starting out

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earlier in their career
and looking for how they...

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get started on the networking. If
there's an organization or an association

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that speaks to you or your role in

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business, try to volunteer to be
more than just a member of it. So,

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volunteer to organize one of the events,
volunteer to be an officer in

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the organization, or do whatever
you can because I think –

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Once you start to give a little extra
rather than just being an attendee,

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you tend to get a lot more out of it and
make more meaningful relationships out.

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Yeah, that's a really thoughtful
way to approach it. I love that.

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The more you put into it
is you'll get more out of it.

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And I think that's reflective
of a lot of situations.

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But I think it's a great way
to think about networking,

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especially if you're new into a city
or you're new to a group of people.

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Yeah.

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Let's talk a little bit about overcoming
self-doubt because sometimes we're our own

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biggest critics. How do you handle that
noise in your head if you get negative

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thoughts? How do you push
that down and move forward?

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That's an interesting question because
I think that to some extent self-doubt is

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a good thing, right? You need
to be somewhat measured. There are –

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we all know those people are out there,
and they're often wrong but never

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in doubt. And I think some
of those folks run headstrong into –

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mistakes and so a little bit of self-doubt
is a very positive thing and trying

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to find that balance i
think is really the key um

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I think one thing that when I
was applying to business school,

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I had gone to public
schools my whole life,

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and I felt like everybody else applying
had been at boarding school and prep

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school and the Ivy League
before they got there.

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And so I found that to be
a period of a lot of self-doubt,

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walking into that classroom for the first
time in a well-known business school.

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And I thought, oh, my gosh,
I'm never going to be able to keep up.

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um But it works out. Sometimes you have to
try a little harder and sometimes you have

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to put in a little bit more work
and people might have had a different path

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than you. But certainly,
I think it goes back in some ways to.

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Being willing to take a chance
on yourself and giving it a try.

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I do think having some
self-doubt is a positive thing.

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If it gets to the point where

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is incapacitating and it makes you
unable to make decisions and make choices

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and move forward,
then that would be a big challenge.

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And I think the self-doubt definitely
comes around in times like we've had

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for the last few years where we think,

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I thought we'd see a huge exodus of
capital from the hotel space because there

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had always been this theoretical
risk that revenue would go to zero.

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And that theory was proven out
in many hotels. It's funny. And they.

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that creates a lot of doubt. But then
when you look at it in a bigger picture of

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the dynamics of what was going on with
return and yield and the fact that at

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that time we were in a very low
interest rate environment and

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There was not much yield from
other types of asset classes.

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We actually saw a pretty big inflow of
capital into the hotel space immediately

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after things started opening back up.
And that also helps because sometimes in

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our business, we tend to get very myopic.

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And we might get really down into the
details of whether it's an individual deal

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or an individual contract. challenge
and taking a step back and saying, OK,

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if I think about it more from a
global flow of capital perspective,

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how appealing is this?

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relative to other opportunities. Instead
of looking at it just from a whole sugar,

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this thing just went to zero. Yeah. And I
think it was definitely a period of time

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that a lot of hospitality leaders leaned
on one another because none of us had been

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through that experience
of revenues going to zero.

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And one of the great things about
the industry is that although we are

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competitive, I think it is an industry
where people can also be collaborative

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I had a lot of very
interesting conversations.

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I remember because I was working
from home, as many of us were.

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So I'm in my home office and I was talking
to people who had one hotel and two chief

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investment officers of the biggest
REITs and everybody in between.

00:15:15.820 --> 00:15:19.132
Everybody just commiserating and checking
in and how are you handling this?

00:15:19.216 --> 00:15:22.709
And what do you think about that? And it
was that part of it felt good and felt

00:15:22.793 --> 00:15:23.626
positive.

00:15:23.980 --> 00:15:27.926
Yeah, I think leaning on each other really
helped in that moment of time when we all

00:15:28.010 --> 00:15:30.960
had self-doubt of what was going
to happen in the industry.

00:15:31.360 --> 00:15:36.618
I wanted to talk a little bit
about a common generalization,

00:15:36.702 --> 00:15:42.672
which is that women don't do a good
job of advocating for ourselves.

00:15:42.755 --> 00:15:49.260
And that impacts women's ability to get
promotions and to advance in areas

00:15:49.343 --> 00:15:51.480
that they would like to.

00:15:51.610 --> 00:15:56.913
Can you share perhaps a story about
a time when you succeeded in advocating

00:15:56.996 --> 00:15:57.930
for yourself?

00:15:58.720 --> 00:16:01.500
how you approached it,
what steps you took.

00:16:01.870 --> 00:16:06.770
Sure. A long time ago, and I
was very early in hotel investing.

00:16:07.660 --> 00:16:10.067
There was a situation where I...

00:16:10.150 --> 00:16:15.378
Came into a deal a little bit late,
so I didn't have any built-in promote in

00:16:15.461 --> 00:16:16.294
the deal.

00:16:16.570 --> 00:16:21.587
But I worked on it from like the day after
it was acquired to the day we sold it many

00:16:21.670 --> 00:16:24.730
years later and lots of ups
and downs. And I think.

00:16:25.150 --> 00:16:29.418
Humbly, lots of value added in that time.
And when we were looking to sell it,

00:16:29.502 --> 00:16:32.570
I basically went to the head
of my firm and I said, I'm

00:16:34.090 --> 00:16:38.888
I know it doesn't say so in the contract,
but I really think the right thing to do

00:16:38.971 --> 00:16:41.650
here is to give me some
piece of the promote.

00:16:42.280 --> 00:16:47.145
And that did not go well.
My conversation did not go well initially.

00:16:47.229 --> 00:16:50.940
And I was very disappointed.
And I went back again.

00:16:51.220 --> 00:16:55.820
And I said, no, I really disagree
with your conclusion. I think that's...

00:16:55.930 --> 00:17:00.741
wrong and I didn't threaten to quit
because frankly I didn't have a plan and I

00:17:00.825 --> 00:17:03.879
didn't want to quit.
I didn't want to quit my job.

00:17:03.962 --> 00:17:07.790
So I didn't have that big club
in terms of leverage, but, um,

00:17:08.560 --> 00:17:12.242
I went back after the initial conversation
was really hard and I was quite hurt

00:17:12.326 --> 00:17:14.769
by it. And I said, I just
I really disagree with you.

00:17:14.852 --> 00:17:17.902
And I think that's wrong.
And I would like you to reconsider.

00:17:19.500 --> 00:17:22.427
And. I'm happy to talk to

00:17:22.510 --> 00:17:27.830
Capital Partners, I'm happy to bring
anybody to the table to share with you.

00:17:28.240 --> 00:17:33.614
My value add what I did across this just
in case maybe you're one step too far

00:17:33.698 --> 00:17:36.763
removed to really see
how this all went down.

00:17:36.846 --> 00:17:40.261
Maybe I haven't made
my case very well for myself,

00:17:40.344 --> 00:17:44.249
but I will bring you others
who will support my argument.

00:17:44.333 --> 00:17:50.140
And I ended up doing that. All right, let
me see what they have to say. And it was.

00:17:50.500 --> 00:17:55.019
I remember it probably took me a week
to make the phone call to ask somebody

00:17:55.102 --> 00:17:59.560
to call my boss to ask him on my behalf
because I was so uncomfortable with

00:17:59.644 --> 00:18:04.404
that ask. But I just could not sleep at
night thinking that deal was going to go

00:18:04.488 --> 00:18:09.491
down and it was going to be of no benefit
to me personally at all and everybody else

00:18:09.574 --> 00:18:14.275
was going to have this very nice outcome.
So it was an uncomfortable situation,

00:18:14.358 --> 00:18:18.960
but I think the thing that I learned
from it was going back the second time.

00:18:19.090 --> 00:18:25.230
felt better than taking the no the first
time and letting it roll that way.

00:18:26.350 --> 00:18:29.065
That's so interesting.
I think a lot of people,

00:18:29.148 --> 00:18:33.970
once they got the courage to go up and ask
the first time if the answer was no...

00:18:34.240 --> 00:18:39.249
They probably would not have thought to go
back or go back and sit and think about

00:18:39.332 --> 00:18:43.845
what more can I bring to the table
to bolster my position that I should be

00:18:43.928 --> 00:18:48.751
compensated additionally. So I love that
you did that and that you went back in

00:18:48.834 --> 00:18:53.719
and that you came up with a plan of how
to support further support your position

00:18:53.802 --> 00:18:57.280
that you deserved a piece
of that deal when it was sold.

00:18:57.820 --> 00:18:58.653
Yep.

00:19:02.070 --> 00:19:08.236
One of the challenges that women leaders
tend to face is this perception that you

00:19:08.319 --> 00:19:13.328
can't be both competent and kind.
For example, if you're too nice,

00:19:13.412 --> 00:19:19.424
you're not strong enough to be a leader.
If you're a bit too strong as a woman,

00:19:19.507 --> 00:19:21.590
you can come off as strong.

00:19:22.540 --> 00:19:27.092
as not being friendly enough to be
successful in developing networks.

00:19:27.175 --> 00:19:30.988
And so there is this idea
of an assertiveness double bind.

00:19:31.072 --> 00:19:36.027
You need to be just assertive enough,
but not too much. And as I mentioned,

00:19:36.110 --> 00:19:39.200
we've negotiated on deals
together. How do you

00:19:39.340 --> 00:19:41.553
find that balance.
How do you walk that tightrope?

00:19:41.637 --> 00:19:43.687
Because you do a really good job with it.

00:19:44.500 --> 00:19:48.196
That's nice of you to say. I've had
people tell me that I'm very diplomatic.

00:19:48.280 --> 00:19:51.980
And when I hear that, I think maybe
I'm on the too nice end of that scale.

00:19:52.390 --> 00:19:56.810
You're very firm, Heather.
I can tell you that. You're not too nice.

00:20:00.020 --> 00:20:05.880
So I'm not sure that I have any secret
sauce, to be honest with you on this.

00:20:06.000 --> 00:20:09.409
I know that it is something
that a lot of people struggle with,

00:20:09.492 --> 00:20:13.760
particularly a lot of women, because
of that kind of stereotype, if you will.

00:20:15.800 --> 00:20:18.358
I'm not a particularly
emotional person about work,

00:20:18.442 --> 00:20:22.399
quite emotional about my family and my
daughter and my husband and those types

00:20:22.482 --> 00:20:25.417
of things. But I don't get
really emotional about work.

00:20:25.500 --> 00:20:29.976
I get disappointed or excited or happy,
but I'm not one to jump on a phone

00:20:30.060 --> 00:20:33.857
and scream and yell at people
or cry or those types of things.

00:20:33.940 --> 00:20:38.506
So I think naturally my range when it
comes to work things is somewhere in

00:20:38.589 --> 00:20:39.357
the middle.

00:20:39.440 --> 00:20:46.031
And hopefully that has helped me to not be
perceived as too much of a wimp or far too

00:20:46.115 --> 00:20:46.897
assertive.

00:20:46.980 --> 00:20:52.977
But I do worry a little bit when I hear
that diplomacy word that I'm leaning too

00:20:53.060 --> 00:20:53.357
soft.

00:20:53.440 --> 00:21:00.097
so maybe what happens is I hear that and I
push a little harder to try make sure I

00:21:00.180 --> 00:21:00.837
don't get

00:21:00.920 --> 00:21:05.620
pigeonholed down at the soft end of the
spectrum yeah there is always that balance

00:21:05.703 --> 00:21:06.437
am I being too

00:21:06.520 --> 00:21:11.522
nice am I being too much and I think you
do such a good job and I love the idea

00:21:11.606 --> 00:21:12.617
actually of being

00:21:12.700 --> 00:21:17.711
diplomatic and thinking about it in that
way and I also love the way you often

00:21:17.794 --> 00:21:19.017
approach things with

00:21:19.100 --> 00:21:25.156
a win-win point of view and always very
willing to listen to the other person's

00:21:25.239 --> 00:21:26.477
point of view and

00:21:26.560 --> 00:21:30.458
take that on in a really thoughtful way.
Thank you. I appreciate that.

00:21:30.541 --> 00:21:31.937
One of my favorite stories

00:21:32.020 --> 00:21:35.015
when you mentioned win-win, I thought of,
we owned a hotel that was on the ground

00:21:35.098 --> 00:21:39.493
lease with the city and we had
a right under the lease to buy it out.

00:21:39.577 --> 00:21:43.097
And there was a prescribed
approach to how that

00:21:43.180 --> 00:21:46.922
would be valued, right?
So we go through that valuation process.

00:21:47.006 --> 00:21:48.477
We had our appraiser, they

00:21:48.560 --> 00:21:51.064
had theirs, and we had to get
a third because they didn't agree.

00:21:51.148 --> 00:21:52.197
And the number came out very

00:21:52.280 --> 00:21:56.391
favorable to us in the end. So we had
our attorneys draw out the documents.

00:21:56.474 --> 00:21:57.677
We sent it to the city,

00:21:57.760 --> 00:22:01.877
and I got a call from the mayor's office,
and they said, she's not going to sign it.

00:22:01.960 --> 00:22:04.023
I was like, what are you talking about?
She's not going to sign it.

00:22:04.107 --> 00:22:05.017
I was like, okay, can I talk to

00:22:05.100 --> 00:22:07.657
her? And they're like, you can't talk
to her unless you come in person in two

00:22:07.740 --> 00:22:08.417
weeks. So I was like,

00:22:08.500 --> 00:22:12.417
okay, I'll come in person in two weeks.
So I go, and she says,

00:22:12.500 --> 00:22:14.417
there was a blank lot that sold

00:22:14.500 --> 00:22:19.886
nearby for X. So there's no way I can sell
you this land for what the Supreme Court

00:22:19.969 --> 00:22:20.677
came back at

00:22:20.760 --> 00:22:25.435
because it political suicide I cannot have
that in the press And I was like do you

00:22:25.519 --> 00:22:30.136
disagree with the methodology Because the
issue was our land was valued as if you

00:22:30.219 --> 00:22:34.547
built a high hotel on it So what the
residual land value which is completely

00:22:34.630 --> 00:22:38.147
different than you have a blank
slate piece of land over here

00:22:38.230 --> 00:22:41.547
And she said, yeah, but I can't
explain that in a newspaper article.

00:22:41.630 --> 00:22:45.147
I'm like, okay, I get that. So I was like,
oh, so we go away and we think about it.

00:22:45.230 --> 00:22:48.241
And this was one where we
called in our capital partners,

00:22:48.324 --> 00:22:50.467
and we all had a big brainstorm about it.

00:22:50.550 --> 00:22:54.087
And that particular property was also
attached to a convention center that

00:22:54.170 --> 00:22:57.870
the city owned, but the property
that we owned managed for them for a fee.

00:22:58.410 --> 00:22:59.807
So we came up with this idea.

00:22:59.890 --> 00:23:03.479
We went back to them and said, hey,
we can pay you a lot more for the land so

00:23:03.562 --> 00:23:05.562
that your headline number works for you.

00:23:06.210 --> 00:23:11.157
If you pay us a lot more for the annual
service of managing the convention center,

00:23:11.240 --> 00:23:16.270
because that's going to go into our P&L,
and we're going to cap that when we exit.

00:23:16.550 --> 00:23:18.587
So we're going to make
back what we pay you.

00:23:18.670 --> 00:23:21.252
I didn't tell it that whole part,
but we're going to make,

00:23:21.336 --> 00:23:24.653
I'll tell you guys, we're going to make
back what they pay us times a nice

00:23:24.736 --> 00:23:27.990
multiple. That was how we found
a win-win in that situation.

00:23:28.170 --> 00:23:32.103
So the hotel ended up getting a much
nicer fee stream on a long-term basis for

00:23:32.187 --> 00:23:36.670
the city. And in exchange, we could afford
to pay the city more for the ground.

00:23:36.870 --> 00:23:40.228
And we got what we really wanted
was to have a fee simple hotel,

00:23:40.312 --> 00:23:42.567
which is obviously great for the cap rate.

00:23:42.650 --> 00:23:44.087
It's your cap rate significantly.

00:23:44.170 --> 00:23:48.947
and a little bit better fee stream on the
side that we could cap at that lower rate

00:23:49.030 --> 00:23:51.490
and made the whole thing
make economic sense.

00:23:51.630 --> 00:23:54.230
And she was happy with it.
We rewrote the agreement.

00:23:54.350 --> 00:23:56.590
She signed it and off we went.

00:23:57.450 --> 00:24:01.667
There are so many good things
in that one story that you just shared

00:24:01.750 --> 00:24:07.370
in terms of being persistent, asking to
speak with her, going in to meet with her,

00:24:07.850 --> 00:24:12.307
hearing her side of the story, and then
bringing in other people to brainstorm

00:24:12.390 --> 00:24:18.355
and get ideas to find the win-win
and looking at how they perceive value

00:24:18.438 --> 00:24:20.287
and ways that you could

00:24:20.370 --> 00:24:25.271
create value in a way that you could both
come away with a great result for what you

00:24:25.355 --> 00:24:29.790
needed. So many great lessons in that one
story. So thank you for sharing that.

00:24:31.610 --> 00:24:36.447
I wanted to spend a little bit of time on
leadership. One of the things I've noticed

00:24:36.530 --> 00:24:40.130
is that women tend to have a bit
of a different style than men.

00:24:40.470 --> 00:24:45.087
And a couple things that you
did when you set up Tamarack,

00:24:45.170 --> 00:24:46.870
I thought were really interesting.

00:24:47.370 --> 00:24:49.687
One of them was that you
invited the team members

00:24:49.770 --> 00:24:52.370
who were working with you
to join as partners.

00:24:53.350 --> 00:24:58.313
And another thing I heard you speak about
is trying to ensure that you more junior

00:24:58.396 --> 00:25:03.112
people who are doing a lot of hard work
They usually the ones that are burning

00:25:03.196 --> 00:25:08.035
the midnight oil when a deal has to get
done You really intentional about making

00:25:08.119 --> 00:25:10.497
sure that they appropriately compensated

00:25:10.580 --> 00:25:14.838
I just find this really
highly collaborative,

00:25:14.922 --> 00:25:19.277
team-oriented focus
is a strength that I see a

00:25:19.360 --> 00:25:24.761
lot in women leaders. What character
or leadership style do you look for on

00:25:24.844 --> 00:25:26.077
your team for your

00:25:26.160 --> 00:25:32.782
leaders in your company? Yeah, I think one
of the things that drove me to co-found

00:25:32.866 --> 00:25:33.437
Tamarack

00:25:33.520 --> 00:25:39.221
was the idea that it was going to be
hard to keep a team of highly motivated,

00:25:39.304 --> 00:25:39.897
excellent

00:25:39.980 --> 00:25:44.047
professionals together for an extended
period of time unless we could figure out

00:25:44.130 --> 00:25:44.877
a structure that

00:25:44.960 --> 00:25:49.652
worked for them financially. And so
that was one of the motivating factors,

00:25:49.736 --> 00:25:51.117
honestly, was how do we

00:25:51.200 --> 00:25:55.125
keep the team together and keep
people motivated and excited?

00:25:55.209 --> 00:25:57.557
Because that's hard to do over a long

00:25:57.640 --> 00:26:03.356
period of time. And I think it may be
a female quality. I'm not entirely sure,

00:26:03.439 --> 00:26:04.397
but I can tell

00:26:04.480 --> 00:26:10.020
you I was very uncomfortable with the idea
of naming the company Turner Capital

00:26:10.103 --> 00:26:12.057
or HCT Capital or something like that.

00:26:12.140 --> 00:26:16.857
And I look around and honestly, most of
my, or many of my colleagues and friends

00:26:16.940 --> 00:26:20.400
who are men have companies
that they name after themselves.

00:26:20.740 --> 00:26:23.177
And I don't know, I couldn't do it.

00:26:23.260 --> 00:26:29.700
And I think that is somewhat of a symptom
of a leadership style, if you will,

00:26:29.820 --> 00:26:33.657
in that I am much more
comfortable in a team environment

00:26:33.740 --> 00:26:36.840
than I am in a pyramid type shape.

00:26:37.060 --> 00:26:38.880
We have a very flat organization.

00:26:39.300 --> 00:26:40.637
We all talk with each other

00:26:40.720 --> 00:26:44.177
all the time. It's not, you don't
have to go up any particular channel

00:26:44.260 --> 00:26:45.120
of communication.

00:26:45.600 --> 00:26:50.660
In a lot of ways, I learned the opposite
lesson when I was at Disney because it

00:26:50.743 --> 00:26:54.200
was such a huge organization.
And if you got a certain title,

00:26:54.284 --> 00:26:57.277
you got a different type
of stationery. And if you got

00:26:57.360 --> 00:27:00.480
the next title, you got
a different chair in your office.

00:27:00.563 --> 00:27:02.897
Like it was really so
big and so structured

00:27:02.980 --> 00:27:06.261
that it's laughable now, but it
was true. And people were like,

00:27:06.345 --> 00:27:10.297
and you knew this was a way, it was like
a little bit of subliminal messaging.

00:27:10.380 --> 00:27:14.377
This was also before email
was as prevalent as it is now.

00:27:14.460 --> 00:27:17.077
If you got a memo from somebody,

00:27:17.160 --> 00:27:20.137
you knew what their title
was based on their stationery.

00:27:20.220 --> 00:27:23.117
You didn't even have to try
to dig or figure it out.

00:27:23.200 --> 00:27:24.577
How senior is this person?

00:27:24.660 --> 00:27:29.221
As soon as the memo came into your we have
paper inboxes and as soon as your memo

00:27:29.304 --> 00:27:33.751
came into the inbox you knew what their
stationery was It was very hierarchical

00:27:33.834 --> 00:27:37.077
and very strict in that way
And I recall when I first went

00:27:37.160 --> 00:27:40.777
to Merritt's Wolf,
the first time I was doing hotel

00:27:40.860 --> 00:27:44.997
private equity, I said to the assistant
in the office, I was like, so who

00:27:45.080 --> 00:27:47.390
does this? And she's like,
I think you do. I was like,

00:27:47.473 --> 00:27:48.897
do I make a presentation to anyone

00:27:48.980 --> 00:27:52.857
to do this? She's like, I think you just
decide. I was like, okay, good. Let me

00:27:52.940 --> 00:27:55.420
work on that.
And so from that time forward, I was like,

00:27:55.504 --> 00:27:57.204
this is so interesting. Everybody,

00:27:57.460 --> 00:28:00.519
every level of the organization can
just make decisions and move forward.

00:28:00.602 --> 00:28:01.337
And I think that is

00:28:01.420 --> 00:28:05.375
a leadership style that I appreciate
much more than a hierarchical one.

00:28:05.458 --> 00:28:06.797
And I think giving people

00:28:06.880 --> 00:28:12.036
the opportunity to make sure that they
get a lot of exposure to what we really do

00:28:12.119 --> 00:28:12.877
as opposed to

00:28:12.960 --> 00:28:17.990
just their silos is important in helping
people develop as holistic real estate

00:28:18.074 --> 00:28:18.897
investors. And

00:28:18.980 --> 00:28:23.680
And I think it's good for our company, and
I think it's good for their careers, too.

00:28:24.360 --> 00:28:26.777
Yeah, that's incredible.
Yeah, I love that story.

00:28:26.860 --> 00:28:30.180
And I love the story about Disney
and how hierarchical it was.

00:28:30.460 --> 00:28:34.980
And I don't know if that was a sign
of the times back then or if that was just

00:28:35.064 --> 00:28:36.480
the size of the company.

00:28:36.840 --> 00:28:40.928
I remember there was a moment in my career
where I worked at a company where I

00:28:41.011 --> 00:28:45.152
was told that the men in the company
would come in and count your ceiling tiles

00:28:45.236 --> 00:28:46.757
to see how important you were.

00:28:46.840 --> 00:28:48.897
And if you had more
ceiling tiles than them.

00:28:48.980 --> 00:28:52.564
And that blew my mind. I didn't know
that everything was a competition at

00:28:52.647 --> 00:28:57.240
that point. But I learned pretty fast.
But it was a very different world in time.

00:28:57.940 --> 00:29:02.020
Yeah, that's funny. I guess they could
tell the square footage of your office.

00:29:02.820 --> 00:29:05.980
That's right.
Every time you got a promotion.

00:29:06.240 --> 00:29:11.900
Exactly. Let's continue a little
bit with inclusive cultures,

00:29:12.140 --> 00:29:17.956
because a topic that we've discussed
is the importance of creating inclusive

00:29:18.039 --> 00:29:21.497
culture. so that diverse
people can thrive.

00:29:21.580 --> 00:29:23.677
And diversity can be so
many different things, right?

00:29:23.760 --> 00:29:25.860
It doesn't have to just be race or gender.

00:29:26.100 --> 00:29:28.600
It could be diversity
of thought, background.

00:29:29.140 --> 00:29:31.990
There's lots of different
ways that teams can be diverse.

00:29:32.640 --> 00:29:38.640
And similar to how you've pushed
your career in a really intentional way,

00:29:38.800 --> 00:29:43.604
you're also very intentional about
giving women and underrepresented groups

00:29:43.688 --> 00:29:44.517
opportunities,

00:29:44.600 --> 00:29:49.257
all things being equal, that you're
going to give them the opportunity.

00:29:49.340 --> 00:29:54.217
And you do things such as hosting a dinner
before the Alice Conference for Women.

00:29:54.300 --> 00:29:58.200
What are some of the key things that you
think that leaders or even managers

00:29:58.283 --> 00:30:02.200
of teams can do to create
a more inclusive workplace. Yeah.

00:30:03.640 --> 00:30:08.707
Um, I do try to, if we are
considering whether it's

00:30:08.790 --> 00:30:12.412
designers or lawyers or bankers
or whatever it is, all things being equal,

00:30:12.496 --> 00:30:15.667
if there's a more diverse candidate
and a less diverse candidate,

00:30:15.751 --> 00:30:19.573
I would rather do business with the more
diverse candidate because I honestly,

00:30:19.657 --> 00:30:21.810
I think sometimes people,
I think sometimes

00:30:22.320 --> 00:30:26.332
They try harder. They work harder.
And if they're as qualified and as good as

00:30:26.415 --> 00:30:29.340
the less diverse candidate,
I would like to be able to.

00:30:29.580 --> 00:30:32.325
saying that we help promote
women, people of color,

00:30:32.408 --> 00:30:36.873
and that type of thing in our organization
and do it with our dollars because when

00:30:36.956 --> 00:30:41.143
we're spending the kind of money that we
spend on legal counsel, for example,

00:30:41.227 --> 00:30:43.473
we want to do it in a very thoughtful way.

00:30:43.556 --> 00:30:46.079
One place where I think
we fall down, honestly,

00:30:46.162 --> 00:30:48.817
when I look across
our portfolio is we don't have

00:30:48.900 --> 00:30:54.420
many women or diverse people
as general managers of our hotels.

00:30:54.540 --> 00:30:56.240
And I actually think that the...

00:30:56.430 --> 00:31:01.119
The brands and the third-party managers
actually do a pretty good job of promoting

00:31:01.202 --> 00:31:05.484
diverse people through their ranks,
certainly better than on the investment

00:31:05.567 --> 00:31:08.918
side. In the private equity
world and the investment world,

00:31:09.001 --> 00:31:13.225
there are very few women or people
of color making the ultimate investment

00:31:13.308 --> 00:31:14.770
decisions. But,

00:31:15.270 --> 00:31:19.291
Somehow in our firm, we have it backwards.
I'm not sure how that happens.

00:31:19.374 --> 00:31:23.114
We've got women on the investment side.
And then at the hotel level,

00:31:23.198 --> 00:31:25.869
we have a little bit less
diverse representation.

00:31:25.953 --> 00:31:30.536
So it's something that caught my eye. The
last time we had a slate of GM candidates

00:31:30.620 --> 00:31:35.230
be presented to us by a brand. And I was
like, I have a choice of three white men.

00:31:35.400 --> 00:31:38.071
Why do I have,
why can't I get more choices?

00:31:38.154 --> 00:31:40.763
And it's hard when
you're not the employer,

00:31:40.846 --> 00:31:44.080
but it is a question that I
like to ask and push for.

00:31:44.163 --> 00:31:47.585
And on the investment side,
I think it's very important.

00:31:47.669 --> 00:31:52.405
And whenever I meet particularly young
women in their early in their careers,

00:31:52.489 --> 00:31:56.587
I try to encourage them stay
in the investment lane. I think that.

00:31:56.670 --> 00:31:58.747
Asset management is a phenomenal business,

00:31:58.830 --> 00:32:02.430
and that's where I started and then
moved over to the investment side.

00:32:02.640 --> 00:32:05.249
But if you are already
on the investment side,

00:32:05.332 --> 00:32:08.200
don't step out because
you think you're going to.

00:32:08.340 --> 00:32:12.808
peek out early or hit some kind of wall,
stay in that space that might be a little

00:32:12.891 --> 00:32:15.500
bit harder, a little bit
less well-represented.

00:32:16.140 --> 00:32:19.110
As long as you can,
as long as you're comfortable,

00:32:19.194 --> 00:32:21.757
because I think it
is important for people.

00:32:21.840 --> 00:32:25.899
women who are early in their career to
feel like they have an opportunity to stay

00:32:25.982 --> 00:32:30.468
in that space where they have a chance
to make the real investment decisions,

00:32:30.551 --> 00:32:33.769
which goes back to risk-taking
that we were talking about earlier.

00:32:33.853 --> 00:32:36.421
It goes back to a lot
of things that we talked about.

00:32:36.504 --> 00:32:38.672
You've got to be willing
to stand up and say,

00:32:38.755 --> 00:32:42.824
I believe in this enough that we're going
to invest X millions of dollars to do it.

00:32:42.907 --> 00:32:46.375
And I really hope we see a lot more
women on that side of the business.

00:32:46.459 --> 00:32:49.560
And in the meantime, we'll work
on the other side at our firm.

00:32:50.940 --> 00:32:54.415
I agree. I'd love to see more women.
There were very few when I came up on

00:32:54.498 --> 00:32:55.498
the investment side,

00:32:58.200 --> 00:33:02.472
attorneys. The deal that we worked
on together had a lot of women on it on

00:33:02.555 --> 00:33:04.380
the deal side, but also I think

00:33:04.800 --> 00:33:07.445
All the attorneys were women
on that particular deal.

00:33:07.528 --> 00:33:11.440
And it was the one that I've done
that was just very unique for that reason.

00:33:12.270 --> 00:33:15.465
It was one where you get on the
phone and you can't, you know,

00:33:15.548 --> 00:33:19.694
a lot of times you can tell who's speaking
because there's only one woman across

00:33:19.778 --> 00:33:22.179
the table. But before
everybody did it on Zoom,

00:33:22.263 --> 00:33:25.034
where your name lights up
or where your face is there,

00:33:25.118 --> 00:33:28.290
it was just a regular conference call.
I wonder who that is.

00:33:30.250 --> 00:33:33.715
It's true. You had to really learn
everybody's voices when it was all women

00:33:33.798 --> 00:33:34.698
on the phone call.

00:33:35.040 --> 00:33:40.582
One of our favorite questions at DEI
Advisors is what advice would you give

00:33:40.665 --> 00:33:42.240
to your younger self?

00:33:42.360 --> 00:33:49.360
What advice do I give to my younger self?
I would probably say keep trying new

00:33:49.683 --> 00:33:50.347
things.

00:33:50.430 --> 00:33:56.274
Don't be afraid to try new things. Because
I think some of my more interesting turns

00:33:56.357 --> 00:34:01.778
in my career and in my life has been
when I try really challenging new unusual

00:34:01.861 --> 00:34:05.941
things. And when I have stayed
put or studied for too long,

00:34:06.025 --> 00:34:10.810
it starts to get a little dull
and it starts to get a little bit less

00:34:10.894 --> 00:34:11.727
productive.

00:34:12.570 --> 00:34:15.037
When you get into too
big of a comfort zone,

00:34:15.121 --> 00:34:19.095
it's not necessarily a good thing.
So sometimes I hear people say, oh,

00:34:19.178 --> 00:34:22.830
I've been doing the same job
for 30 years. And I think, oh, no.

00:34:23.010 --> 00:34:28.461
It can't be good for anybody.
So I would advise my younger self,

00:34:28.545 --> 00:34:32.350
keep trying new things
and try more of them.

00:34:33.810 --> 00:34:38.232
I think jumping out of a plane was maybe a
good way to set that goal for your career.

00:34:38.316 --> 00:34:41.466
Heather, I could actually talk
to you for a really long time.

00:34:41.549 --> 00:34:45.071
I always learn something when I
talk with you and I really enjoy it.

00:34:45.154 --> 00:34:49.312
But we're coming to the end of our time.
Could you share with our audience maybe

00:34:49.395 --> 00:34:53.552
one final piece of advice, keeping in mind
that DEI Advisors' mission is focused

00:34:53.636 --> 00:34:57.369
around empowering personal success?
What advice would you offer to women

00:34:57.452 --> 00:35:01.110
and underrepresented groups who are
looking to advance their careers?

00:35:02.130 --> 00:35:08.051
I think one of my favorite pieces
of advice is take as many negotiations

00:35:08.135 --> 00:35:10.470
classes as you can, because.

00:35:10.800 --> 00:35:13.783
You are going to be, no matter
what you do in this industry,

00:35:13.867 --> 00:35:17.770
you are going to be negotiating, whether
it's for yourself or a sales contract

00:35:17.853 --> 00:35:22.447
for your hotel.
or an acquisition contract, or...

00:35:22.530 --> 00:35:27.526
Buying out a piece of land from a city,
trying to think about ways that you can

00:35:27.610 --> 00:35:32.413
become a better negotiator will help
you in your personal career when you're

00:35:32.496 --> 00:35:37.364
negotiating your cut of the deal or
your salary or your how many tiles are in

00:35:37.447 --> 00:35:41.929
your office. And will certainly help
you to navigate the world of hotel

00:35:42.012 --> 00:35:45.870
transactions or hotel operations
because they are important.

00:35:46.230 --> 00:35:50.466
negotiations happening constantly. And I
think that's one of the things that we

00:35:50.550 --> 00:35:53.802
could all tune up a little bit.
And while you're negotiating,

00:35:53.885 --> 00:35:57.330
try to do it in a way that you
don't cut off any relationships.

00:35:57.870 --> 00:36:04.027
Don't go in for the... Don't go for the
kill because you might win that one win.

00:36:04.110 --> 00:36:08.025
slice of the negotiation, but you will
not set yourself up for future business

00:36:08.109 --> 00:36:11.716
with the person across the table if
you don't do it in a productive way.

00:36:11.800 --> 00:36:15.920
And so learn to negotiate well and learn
to negotiate well for all parties who are

00:36:16.004 --> 00:36:16.837
at the table.

00:36:17.400 --> 00:36:19.464
I love that.
And to focus on the long game,

00:36:19.547 --> 00:36:22.310
because while you might become
a really great negotiator,

00:36:22.393 --> 00:36:24.843
the long game is relationships
and relationships.

00:36:25.140 --> 00:36:28.117
And people keep turning
up in your career. So...

00:36:28.200 --> 00:36:32.296
again and again. So really wonderful
advice. Thank you so much, Heather.

00:36:32.380 --> 00:36:37.140
I really appreciate your taking the time
and sharing your wisdom with our viewers.

00:36:38.370 --> 00:36:39.203
Thank you, Ann.

00:36:39.900 --> 00:36:41.040
Yeah.

00:36:41.190 --> 00:36:45.985
And for our audience, if you've enjoyed
this conversation with Heather Turner,

00:36:46.068 --> 00:36:49.737
I hope you will go to our website,
which is DEIadvisors.org,

00:36:49.821 --> 00:36:52.510
for other interviews
with industry leaders.

00:36:53.220 --> 00:36:54.570
Thank you. Thanks, Heather.

00:36:55.500 --> 00:36:56.333
Thank you.
